Great Lakes Skipper

Boat owners across the U.S. know that, when they need to buy parts for their boats, is the place to go.

With thousands of SKUs, the e-commerce site requires the power of Magento to effectively market, sell and deliver those parts. Unhappy with their vendor, they chose Trivera to take over their partnership, entrusting us to redesign the site, assure its position in search engines, and better market the site through improved email marketing and paid digital placement support.  The internal team at GLS, works hand in hand with Trivera’s tech and marketing teams to make sure that each step in the conversion process is being optimized, from PPC and organic SEO to find new customers, Email Marketing to invite existing customers back to the site, while guaranteeing all visitors a fast, intuitive, conversion-producing user experience.