Great Lakes Skipper

Boat owners across the U.S. know that, when they need to buy parts for their boats, is the place to go.


The Challenge

Unhappy with their vendor and with thousands of boat part SKUs, their e-commerce website should've been getting more customers. They were ranking low in search engines and were in need of an improved digital marketing strategy.  

boat parts e-commerce website
boating email marketing SEO and PPC

The Solution

With the thousands of SKUs we found this e-commerce site requires the power of Magento to effectively market, sell and deliver those parts. They chose to partner with Trivera, entrusting us to redesign their site, assure its position in search engines, and integrate better marketing for their website through improved email marketing and paid digital placement support. 



The internal team at GLS, work as partners with Trivera’s tech and marketing teams to make sure that each step in the conversion process is being optimized. Improving PPC and organic SEO to help find new customers, Email Marketing to invite existing customers back to the site, all while guaranteeing all visitors a fast, intuitive, conversion-producing user experience.


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