Melinda Myers
Melinda Myers joined the Trivera family in 2016. Melinda is a nationally recognized gardening expert with more than 30 years of horticultural experience.
Melinda is a TV and radio host, award-winning author of over 20 gardening books, creator of a popular gardening DVD series, and a contributing editor for national publications. Her trusted voice and passion for helping gardeners of all levels have made her a household name in the world of green thumbs.
The Challenge
Gardening expert and author Melinda Myers needed a website that could not only grow with her content-heavy brand but also keep up with the performance, security, and usability demands of a large and diverse audience.
The original site had served her well for years, but over time, the technology became outdated, slowing the user experience and introducing functional limitations.
Melinda turned to Trivera to build a site from the ground up, one that would support her goals, protect her content, and deliver a reliable, fast, and intuitive experience for her audience of plant lovers, radio listeners, and media partners.
The Solution
Trivera began the relationship with a full strategic planning and discovery process to ensure alignment with Melinda’s business goals. From there, we followed our proven digital marketing process to guide the website through each critical phase of development—from strategy and design to development and deployment.
The result was a brand-new Concrete CMS website, designed and developed to deliver a seamless user experience across devices. The platform was tailored to support thousands of pieces of content, from gardening tips and articles to radio segments and downloadable resources.
But our work didn’t stop at launch. As part of an ongoing collaboration, Trivera has continued to optimize and evolve the site through targeted improvements and technology upgrades.
Key enhancements
Website Improvement Audit
We conducted a thorough technical and design audit to identify vulnerabilities, UX gaps, and performance bottlenecks. Our team addressed security risks, improved page speed, ensured mobile responsiveness, and provided a roadmap for future enhancements.
CMS and PHP Upgrades
To keep the website secure and compatible with the latest server technology, we upgraded both the content management system and the PHP version. The upgrades were completed with minimal disruption, including off-hour deployment and testing support from Melinda’s team.
Search and Media Enhancements
Based on client requests, we improved the website’s internal search functionality to help users find resources more easily. We also added podcast integration and audio tip features to enhance media accessibility, and enabled radio stations to access audio and video content for broadcast and embedding in their websites.
Hosting on a Secure Virtual Private Server
Recognizing the website’s growing traffic and storage needs, we migrated melindamyers.com to a dedicated VPS with enhanced specs. With built-in security features the new environment ensures reliable performance and peace of mind.
Results
MelindaMyers.com now runs on a solid, scalable digital foundation built for performance and long-term success.
-
Supports a large and loyal audience with a smooth user experience
-
Keeps pace with technology changes through continuous audits and updates
-
Enables greater accessibility and interactivity through improved search and audio content
-
Stays protected with a secure, high-performance hosting environment
Analytics '23-'24
Melinda Myers key site stat improvements
Direct Traffic
26%
Avg Position
17%
Total Users
6%
New Users
5%
As Melinda continues to inspire and educate gardeners across the country, Trivera remains a committed digital partner ready to dig in and help her online presence bloom.
Ready to start your next project?
Talk to Jamie about your company's need for a digital marketing strategy.
Login
