Milwaukee Metropolitan Sewerage District (MMSD)
In 2016, MMSD joined forces with Trivera, marking the beginning of a collaborative journey aimed at enhancing MMSD's digital presence. Our partnership has flourished, focusing on continuous improvement of MMSD's websites and digital marketing strategy.
The Challenge
MMSD initially faced the challenge of transitioning from a costly proprietary content management system to a more flexible, open-source CMS without licensing fees. Beyond this, MMSD aimed to expand their website capabilities to support new initiatives, while also enhancing their user interface and user experience (UI/UX) to better align with their digital marketing goals. This required an upgrade to their website hosting infrastructure to ensure reliability and scalability.
The Solution
Trivera recommended migrating and redesigning MMSD's web properties—mmsd.com, milorganite.com, and freshcoastguardians.com—to the ConcreteCMS platform (formerly Concrete5). This platform was chosen for its open-source nature and user-friendly visual interface, which facilitated easier updates across all three websites.
As part of the migration, we redesigned the sites to feature responsive user interfaces, catering to the increasing number of mobile users. This included improvements in custom functionality and user experience across all websites. Additionally, we transferred the websites to a new AWS server, offering "unlimited space" and continuous hardware updates to ensure optimal uptime and enhanced security.
Website
MMSD
Website
Milorganite
Website
Fresh Coast Guardians
Data-Driven Improvements
Since the initial migration, we have leveraged Google Analytics and heatmap data to continuously refine and enhance the user journeys on all three websites. This approach has allowed MMSD, Milorganite, and Fresh Coast Guardians to avoid major redesigns, instead opting for a strategy of constant evolution based on usability and data insights.
Our partnership with Trivera has been transformative. Their expertise in data-driven web design and digital marketing has not only improved our websites’ usability and performance but has also enabled us to better serve our community. The continuous enhancements and strategic guidance from Trivera have been pivotal in our digital growth, allowing us to stay ahead of the curve without the need for major redesigns. We value our ongoing collaboration and look forward to future successes together.
Results
The successful migration to ConcreteCMS has resulted in a more intuitive and efficient platform for MMSD's web properties, facilitating easier content updates and management. Our data-driven methodology uncovered numerous opportunities to improve customer journeys and conversion rates, leading to significantly enhanced user experiences and SEO performance.
Over the years, we have developed key functionalities, such as the point-of-purchase system for Milorganite and the rain gauge tool and the water drop alert system for MMSD, benefiting both the community and customers. Our ongoing partnership with MMSD continues to grow, driven by a shared commitment to leveraging data for continuous improvement and innovation.
Trivera’s partnership with MMSD exemplifies the power of data-driven decision-making and continuous improvement. By consistently enhancing the user experience and functionality of their websites, we have helped MMSD achieve their digital marketing objectives and maintain a dynamic, user-friendly online presence. Our collaboration remains strong, and we look forward to many more years of mutual success.
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