Heresite Protective Coatings

Offering protective coatings for HVAC-R equipment subjected to harsh environments.

 



The Challenge

When Heresite Protective Coatings came to Trivera, the company was faced with increasingly aggressive competition and out-of-date marketing perceptions.

protective coating website and marketing and content strategy

The Solution

The relationship began with Trivera's Evolve process. We evaluated  Heresite's company goals to better understand what was needed for their unique target audiences.

That process uncovered some technical challenges with the company's existing website, which were addressed immediately. Using strategic content marketing we made their website more findable and effective at promoting their recent innovations and improved products. Then, a content calendar was developed to continually add information to the company's website and provide up-to-date information about Heresite to current and prospective customers. 

 

Results

After only 3 months we saw great success and that people were visiting the website more, plus spending more time on pages. We have since implemented a successful email marketing campaign and written whitepapers to promote the company's expertise and keep those efforts going.

 

Analytics Results

Session duration average
12%
 

Pages per session
9%
 

Pageviews
 10%

Bounce rate
 4%

 

E-newsletter open rate average
 25%

 

Ready to start your next project?

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  Talk to Jamie about your company's needs.

 

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