As a financial technology innovator, Continuus Technologies had uncovered an opportunity to fill a large need in the financial service marketplace.
The Challenge
As a startup, the company had a brand-new website with no domain authority, a few employees and a great need for digital marketing support to build recognition and be found by its target niche.
The Solution
We began with our evaluate process to determine how Continuus could differentiate itself and be noticed in a marketplace dominated by global competitors. Our initial recommendations centered on a content marketing and social media approach for the company’s fintech services.
The Results
Several months later, Continuus branched out to develop a Business Intelligence practice, expanding its target audience beyond the financial services industry. Trivera responded with an updated content plan and website reorganization strategy to help Continuus build its business.
Analytics Results
to site
organic search
from LinkedIn
from Twitter
users
