Rogers Behavioral Health Foundation became a part of the Trivera family in 2024. They are a nonprofit organization dedicated to advancing treatment, education, advocacy, and projects that support individuals and families facing mental health challenges.
Through generous donations, they provide vital resources to families and communities, ensuring a lasting impact.
The Challenge
Although affiliated with Rogers Behavioral Health, the Foundation operates independently and has unique digital needs.
For years, the Rogers Foundation team managed their WordPress website independently. But as their initiatives expanded, so did the need for a well-maintained and optimized online presence.
Recognizing the growing demand for dedicated support, security, and maintenance, they sought a solution to ensure their site effectively served donors, partners, and those in need of critical resources.
The Solution
We began with our strategic discovery process, carefully reviewing the existing website and gaining a deep understanding of the Foundation’s goals, internal processes, and the people they serve. From there, we provided recommendations for improvement, focusing on ongoing SEO efforts and UI/UX enhancements.
Our initial SEO work included setting up Google Search Console and Google Analytics, allowing for continuous performance monitoring. We conducted regular audits, identified errors, and implemented necessary fixes to improve search visibility and overall site health.
On the development side, we prioritized essential WordPress back-end updates and maintenance, ensuring the site remained secure and functioned optimally while supporting SEO cleanup efforts. Once the foundation of the website was solid, fully updated, error-free, and optimized for performance, we shifted our focus to improving user experience.
The user experience updates focused on improving website navigation based on analytics and the Foundation’s goals. This included restructuring multiple page layouts for a more intuitive experience, ensuring donors, partners, and those seeking resources could quickly and efficiently find the information they needed with clearer calls to action and improved visual clarity.
The Results
Since partnering with Trivera, Rogers Behavioral Health Foundation has experienced significant improvements in website stability, performance, and overall usability. Regular updates and proactive monitoring have minimized technical issues, ensuring the site remains secure and reliable.
Optimized navigation and enhanced page layouts have contributed to a more seamless user experience, making it easier for visitors to engage with the Foundation’s initiatives and support its mission.
The ongoing collaboration continues to strengthen their digital presence, allowing Rogers Behavioral Health Foundation to connect more effectively with donors, partners, and the broader community they serve.
Analytics
Rogers Behavioral Health Foundation | Key site stat improvements
