Creating a More Flexible Foundation for Digital Growth
Overview
Vrakas/Blum Computer Consulting (VBCC) first partnered with Trivera in 2023 to strengthen its digital presence and better showcase more than 30 years of ERP consulting expertise. What began with strategic website improvements, SEO enhancements, and digital marketing initiatives has grown into a long-term partnership focused on increasing visibility, generating qualified leads, and supporting continued growth.
As the partnership evolved, it became clear that incremental improvements alone would not fully support VBCC’s long-term business objectives. Together, we planned and executed a complete website redesign backed by a comprehensive digital strategy that included technical SEO, content optimization, paid search management, analytics, hosting, and ongoing strategic consulting. Today, Trivera continues to serve as an extension of the VBCC team, helping them strengthen their online presence through continuous optimization and data-driven decision-making.
The Challenge
As VBCC’s service offerings and marketing initiatives continued to expand, the existing website platform presented limitations that made it difficult to evolve efficiently. Design flexibility was constrained, content management workflows were cumbersome, and ongoing platform costs added complexity to future planning.
At the same time, VBCC wanted to create a more consistent experience across the broader Vrakas family of brands while maintaining its own identity as a trusted technology partner.
The goal was to create a more flexible digital platform that would support future growth, simplify website management, strengthen SEO, and provide a better experience for both users and internal teams.
The Solution
Trivera redesigned and rebuilt the VBCC website on WordPress using Elementor, providing a more flexible and scalable platform designed to support the organization’s evolving needs.
The project modernized the user experience, improved site structure and navigation, enhanced the site’s SEO foundation, and created greater visual consistency between the VBCC and Vrakas brands while preserving each organization’s unique identity.
By transitioning away from HubSpot CMS, VBCC gained greater control over content management while reducing platform complexity and creating a stronger foundation for future marketing and business development initiatives.
The Results
The website rebuild delivered measurable improvements across key engagement, traffic, and search performance metrics while providing VBCC with a more flexible platform for future growth.
Since launch, VBCC has experienced:
- 210% increase in key events
- 33% increase in new users
- 28% increase in sessions
- 36% increase in pageviews
- 9% increase in organic search traffic
- 65% improvement in average search ranking position
These results demonstrate the impact of combining a modern user experience with a stronger technical and SEO foundation. The new website not only provides greater flexibility for the VBCC team but also supports stronger engagement and improved visibility among prospective clients.
Today, VBCC has a digital platform that reflects its expertise, strengthens its connection to the broader Vrakas family of brands, and provides a scalable foundation for continued growth.
Since launch, VBCC has experienced:
in key events
in new users
in sessions
in pageviews
in organic
search traffic
in average
search ranking position
