Built on Insight. Designed for Results.
Marketing Strategy That Moves Your Business Forward
Every engagement at Trivera begins with a deep dive to understand your brand, your goals, and the audience you want to reach. From there, we build a strategy designed to align with your business objectives and deliver measurable results.Our process takes a comprehensive look at your brand and target audience, helping us create a tactical plan that attracts, engages, and converts. The goal is to make your digital marketing strategy a smart investment that drives growth, not just another line item on your budget.Our Strategy Development Process
We use a proprietary four-step discovery approach, starting with a detailed evaluation of your current situation. This sets the foundation for everything that follows, from strategy development, to execution and ongoing optimization.
- Evaluate
Brand Positioning Exercise
Define your target audience and your brand’s differentiator, discriminators, principles, essence and value proposition.
Identification of your Success Goals
Create a target for your digital marketing metrics and key performance indicators.
A deep dive into your past and current efforts
Determine what works…and what doesn’t…when measured against your brand and goals.
- Ideate
With a fresh understanding of your brand, target, messaging platforms, and company essence – we emerge from the Evaluate exercise and leverage our expertise to develop a strategic plan.
The product of this step includes our recommendations for your digital marketing strategy – with brand essence, business goals and ROI in mind. We’ll provide a clear picture of what is possible – and what is not – given your annual budget. We’ll outline a tactical plan based on your needs and budget.
Whether the first step is a new website, more efficient SEO, PPC, or digital advertising plan, or a focus on social media, email marketing, content development, we move into activation once the plan and budget are approved.
This is where strategy turns into action and your marketing efforts begin gaining momentum.
- Activate
With the plan in place, we begin implementation while keeping strategy and adaptability at the core of everything we do.
Each month starts with a focused check-in to review priorities, align on objectives, and outline the specific steps we will take. We define the work to be done, set expectations for outcomes, and establish a timeline for completion.
Throughout the process, we measure performance, recap progress, and refine our efforts based on real results. This ensures every iteration delivers value and keeps your marketing strategy moving forward with purpose.
- Measure & Iterate
While the long-term strategy stays in place as our guide, we take an agile approach to the tactics we use along the way.
As each tactic is executed, we continuously analyze results to refine and improve our approach. Insights from performance data allow us to adjust tactics and strengthen the overall strategy over time.
We also stay alert to new opportunities that may not have been visible at the outset. The goal is a full year of consistent progress, measurable outcomes, and ongoing improvement.
At Trivera, your success is more than a single project or just a website. It’s a strategic partnership focused on delivering measurable results that grow with your business over time. Our mission is simple: to deliver results that make you glad you said “yes” to Trivera.
