Search & Advertising Strategist
Providing strategy development, search engine marketing, Google Ads management (PPC), Google Analytics consulting, digital marketing services for Trivera's clients.
Jo was certified in 2001 as a digital marketing trainer, top rated keynote presenter, has spoken at numerous conferences, is a certified Google AdWords Professional, has earned the Google Analytics Individual Qualification, is a PPC Master Certified professional through Market Motive and is Landing Page Optimization Certified through Marketing Sherpa. She has over 20 years of experience in digital marketing including eCommerce, local and global marketing strategies for large and small organizations. Her career includes time at Nelson-Schmidt and Top Floor as well as many years running her own agency. Jo also was an Internet Marketing Program Advisory Committee Member at the Madison Media Institute.
In her role as Search & Advertising Strategist, Jo works closely with our client strategy team to assure that our organic and paid search efforts are working in tandem with any content, social, email, marketing automation, paid placement or other tactics that we're including in the strategy we've outlined for our clients.
When she's not helping clients achieve their strategic digital marketing success goals, Jo enjoys spending time with her husband and family. She is a mom of 3 adult daughters with another one on the way! In her spare time she enjoys hiking and exploring various state and county parks, reading and traveling west to ride out the final couple months of winter.
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