Strengthening a Digital Foundation for Growth
Overview
Vrakas CPAs + Advisors first partnered with Trivera in 2021 to modernize its digital presence and explore how strategic digital marketing could support both business development and talent recruitment. What began as a website refresh, SEO improvements, paid search, and ongoing digital marketing quickly evolved into a long-term partnership focused on continually strengthening the firm’s online presence and supporting its growth.
As the firm continued to expand, it became clear that a refreshed website alone would not provide the flexibility, performance, and scalability needed for the future. Together, Vrakas and Trivera embarked on a complete website redesign and rebuild, creating a modern digital platform that better reflects the firm’s expertise while supporting content management, search visibility, and long-term marketing initiatives. Today, Trivera continues to partner with Vrakas on ongoing digital strategy, helping ensure its website remains a powerful tool for business growth and client engagement.
The Challenge
While the existing website served the firm’s needs, it had become increasingly difficult to maintain and evolve. The site’s framework limited flexibility for internal content management, performance opportunities remained untapped, and the overall experience no longer reflected the firm’s position as a leading accounting and advisory partner. At the same time, preserving existing content and search authority was critical to the success of the project. The goal was not simply to refresh the design, but to create a more scalable digital platform that would better support the firm’s marketing, thought leadership, and business development efforts moving forward.The Solution
Trivera redesigned and rebuilt the website, creating a more modern, flexible, and user-friendly experience for both visitors and the Vrakas team.
The project included a complete design refresh, improvements to site structure and usability, and enhancements to the site’s SEO and performance foundation. Hosting was also transitioned to Trivera to provide a more secure and scalable environment.
The result is a website that better showcases Vrakas’ expertise while making it easier for internal teams to manage content, publish resources, and support future growth initiatives.
The Results
The redesign provided Vrakas with a modern, scalable digital platform while strengthening the firm’s visibility in organic search.
Since launch, the website has delivered measurable improvements across key SEO and audience growth metrics, including:
- 88% increase in organic search impressions
- 73% improvement in average search ranking position
- 13% increase in organic traffic
- 13% increase in new users
- 8% increase in organic search clicks
These early results demonstrate the value of strengthening the site’s technical and SEO foundation while creating a better experience for both visitors and content managers.
Today, Vrakas has a modern digital presence that reflects the firm’s expertise, supports its marketing goals, and provides a scalable platform for continued growth.
Since launch, the website has delivered measurable improvements across key SEO and audience growth metrics, including:
in organic
search
impressions
in average
search ranking
position
in organic
traffic
in new
users
in organic
search clicks
