Understanding your competitors can help you stand out in a crowded marketplace. Using a variety of analytics tools and competitor research skills, the digital marketing experts at Trivera can perform gap analysis and develop competitor profiles to help you understand:
- The domain authority of your website as compared to your competitors
- Which keywords drive traffic to your competitors’ websites and estimated traffic volume
- Whether your competitors’ social media presences are growing or stagnating
- Backlinks and referring domains to your site vs. your competitors’
- Your competitions’ content marketing and SEO strategy
- Your own market share analysis and and what opportunities are available
Understanding the competitive landscape can be the difference between marketing by imitation and strategic marketing messaging improvements. When you understand your competitors, you can outsmart them.