How I Make You Smarter...and Your Business More Successful...One Tweet at a Time.

People who follow me on Twitter know that a prominent component of the way I use that Social Networking tool is to post links to helpful articles. As the primary brand voice of  Trivera, my goal is to help people learn both about me and FROM me.  And so while just about any time of day, you'll see me using Twitter to opine, engage, interact, and sometimes just be goofy, every weekday during business hours my Tweet-stream contains posts like:  "5 reasons your Web site is losing money,"  "19 Tips for Driving Traffic to Your Blog" and "10 signs your iPad has made you the most annoying person ever"

Those articles come from blogs, email newsletters and forums and are specifically chosen to help you become better at what you do, and show up about once an hour between 9am and 5pm, Monday through Friday. Whether you're a small business owner, Web developer, marketing professional, or just a student of the digital world, the articles I link to are specifically, and strategically selected to give you a few nuggets of helpful wisdom in a quick read (or scan).

Part of my daily regimen is an early morning check of my RSS feeds, industry newsletters and a few quirky and obscure Web sites to find informational resources for myself. Of the hundred or so articles I see, and the 20 or 30 I read, I pick the 7 or 8 that really represent the cream of the crop and share them with my Twitter followers. The common denominator is that they're short, well written, accurate, organized, timely and helpful. I often re-write the headline if I think I can better communicate the benefit of the information and improve the likelihood that people will go read them. And I use Hootsuite to shorten the URL and schedule them to trickle out during the day rather than deluge everyone with a flood of information all at once.

Some critics have questioned why I do it, pointing out that they can get all of this in their own RSS feed. But I know from my own daily exercise that, because anyone can blog, much of what fills the blogosphere is poorly written, filled with errors, or both. I've earned the trust of my followers to be the filter that only allows the best of the best.

The evidence shows that I must be doing something right.  In addition to shortening long URLS and allowing me to schedule my posts, Hootsuite allows me to measure metrics. Since I began doing this and keeping track a little over a year ago, over 31,000 people have clicked through to read what I've posted. And by even being able to see which articles are the most clicked on, it allows me to fine tune the choice of articles to make sure that I'm tweeting the types of content that people find most helpful.

The good news is that you don't even have to be on Twitter to benefit from the articles. Bookmark this link and just my tweets with shortened links will show up in your browser. If you have an RSS reader, add this feed to it, and the articles will show up there.

Since we've been in business, it's been my goal raise the level of the Web intelligence of the market. I don't have the time to blog as often as I'd like, and even when I do, someone else has probably already blogged about my topic before. But the combination of these articles and my blogs (which also end up in these Tweets and feeds), seem to be doing a great job of educating the market. In addition to making followers smarter, it also establishes me as an authority without having to spend hours a week writing my own blogs, which is a tactic we also recommend to some of our clients.

The world of the Web is changing rapidly. Web 1.0 is giving way to Web 2.0. While many of my tips are focused on Social Media, I still link to articles on Search Engine Optimization, Email Marketing and making your site successful. But there's no doubt where the market is headed, and by following my posts, you can be equipped with the information you need to ride the wave.

Oh, and just in case you were wondering, the most clicked through article ever is You're doing Social Media. That's good. But not Mobile? Uh-oh...


Tom Snyder @triveraguy Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

Social Media - Emerging Power or Roaring Mouse?

In my last blog, I talked about the impact Social Media is having in our region, where a growing number of  people and companies are using Twitter, Foursquare and the other Social Media tools to build relationships and generate business.  Media attention is fascinated with the phenomenon, with local coverage of the success of several Social Media-savvy businesses catapulting them to the national spotlight.

Even Trivera's recent open house Tweetup confirmed the power of Social Media, drawing a much larger crowd than our client open house whcih took place two weeks earlier. Over the last 14 years, we have built a passionate and loyal client base, but our Tweetup had twice as many attendees even though many of them were people we didn't even know a year ago.

However, as many of us Social Media evangelists tout its power, influence and impact, some are questioning if the wave of euphoria and urgency is deserved.  A number of commenters on many blogs I follow are calling us Kool-Aid drinkers.  They point out that most Social Media events seem to bring out the same group of the usual suspects. It's the same small cadre of small business owners being profiled in the local media as examples of the successful use of Social Media. The argument is that if Social media is such a powerful tool, there should be so many businesses with demonstrable success that the media wouldn't have to keep using the same ones over and over.

Fans tout Dell's sales of over $9 million directly attributed to Twitter in 2009. Detractors point out that that represents a minuscule percentage of their $61 billion in total sales. Local restaurant-owner Joe Sorge attributes a significant amount of his revenue at AJ Bombers to Social Media. Skeptics say that if Social Media was the big deal we're making it out to be, there would be dozens of other examples from among the hundreds of other Milwaukee restaurants.

For those of us who have been in the Web "industry" since the beginning, the criticism is nothing new. Pioneering new tactics and tools in the Web space have always had their skeptics. Even the Web itself was once lambasted as an unsustainable fad. It was labeled the CB Radio of the 90's.

At the moment, at least here in Milwaukee, it has the feel of a subculture. And as someone who has been a part of several subcultures (including the CB radio subculture in the 70's), it does feel strangely similar.

As Social Media garners the same attention, and the same criticism, the question needs to be asked: Is it just a flash in the pan fueled by the media needing to create stories where there really are none, or is it a game changer that's still in its infancy?

What do you tell the critics?  Or are you one yourself?

Trivera Tweetup Brings Social Media Community to the Falls

Old met new as Trivera Interactive used Social Media to draw over 60 people from all over Southeastern Wisconsin to a Tweetup at their new office location in Menomonee Falls. Trivera is a  marketing firm that helps clients connect with their customers using Internet technology, including Web design, e-commerce, E-mail marketing, Search Engine Optimization and Social Media.  Tweetups and Foursquare check-ins  represent two of the newest tools in a company's internet marketing strategy.  So it seems ironic that the latest in cutting edge marketing and technology would bring so many people to their office in one of the oldest buildings in the area, the restored 119 year old Mill Building in Menomonee Falls Historic Village center.

Tweetups are a phenomenon where people who have used Twitter to get to know virtually everything about each others' interests, careers and personal lives online gather to meet face to face, some for the very first time. And when they get there, Foursquare allows them to "check in" at those locations and earn points, badges and other awards for doing so. The most checked in location on Foursquare in Milwaukee is Mitchell International Airport, averaging hundreds of check ins per month.

Trivera's event was publicized exclusively on Twitter, with Trivera using to disseminate the details of the event, allow people to RSVP, and even print out name tags for the event. In turn, fans of  Trivera, and the event sponsor/caterer Street-za Pizza, spread the news through their own social networks. Over half the people who came to the Tweetup also checked in on Foursquare, making Trivera a "trending location"  on the Foursquare Web site.

While Trivera often recommends Tweetups to their clients as a business tool, and has participated in several others' Tweetups, this was the first time they held one for themselves.

Trivera's Web development client roster includes dozens of well-known names, including US Cellular, Strattec, Frabill Manufacturing, Regal Ware, Usinger's and Halquist Stone. Trivera also has done Social Media training and strategic planning and execution for Mitchell International Airport, Frank Mayer and Associates, the Metropolitan Builders Association and several political campaigns.

See a photo gallery of the event at

Trivera Becomes an Ingredient in Regal Ware's Recipe for Success

Regal Ware Worldwide™ is the leading United States manufacturer and marketer of high-quality stainless steel cookware.  Creating world-class multi-ply cookware, stainless steel cookware, gravity-cast aluminum cookware, and in-home water purification systems for nearly 100 years, with quality and consistency second to none.

An established Direct Sales brand, Regal Ware had decided to leverage its manufacturing expertise by re-entering the retail market and focusing on mid- to high-end retail cookware. With two major conventions on the horizon, and a Web site falling short on clearly and professionally communicating their branding message, they needed a polished team to rescue their Web site in short order.

Regal Ware turned to Trivera, another company with a long history of quality and consistency to help take their new message "bring people back to the family dinner table," to the public. Trivera was awarded the responsibility to develop a new site that would quickly and precisely convey the new brand, all in a matter of weeks for their first convention in Germany.

Tasked with creating that new Web presence, Trivera quickly became part of the Regal Ware  team, first understanding what their hosting, design and marketing needs were and then getting to work. Trivera's programming team implemented a powerful, open source content management system solution that would run on Regal Ware's servers and be feature-rich while still easy to use and manage. Trivera's strategy team reviewed the highlights of their new marketing and branding message and crafted a clean, intuitive site map to address it all. Using their expertise in best-practice, Trivera's design and development team built the new site. And finally Trivera's trainers made sure the Regal Ware internal Web team was fully instructed to take over the administration of the site. It was a total solution that not only addressed their needs but exceeded their expectations.

Trivera's ability to oversee details, work with Regal Ware's other outside vendors, understand and communicate clearly and efficiently the overall marketing message, all came together to produce a first rate, search engine friendly site, all in time for their first convention.

The momentum created by the initial engagement is continuing with ongoing strategic consultation, analysis of success metrics and discussion of new initiatives like Email marketing and Social Media as tools to help re-enforce this powerful brand to old and new markets alike.

The Social Media Lovefest in Milwaukee - Unique or Universal?

An amazing wave has swept this great city on a great lake.

Having spent all of my 56 years in Milwaukee, I've always been proud when I hear visitors gush about what residents know all too well: The people of Milwaukee are the nicest folks they've ever met. So it's only natural that a platform that is comprised of interaction and communication would flourish in a town like ours.

Social Media...and more specifically, Twitter and now FourSquare have made significant marks on the landscape of Brew City, including:

  • Almost constant media coverage of Social Media as a phenomenon.

  • Businesses like Streetza Pizza, AJ Bombers and Blatz Liquor whose successes have been almost entirely fueled by the support of the Social Media community.

  • A nearly 400 seat sellout for our Social Media University - Milwaukee, fueled almost exclusively by promotion using Social Media, with virtually no promotion in traditional media.

  • 3-4 well-attended, targeted Social Media training/networking events every week, and so many large-scale Social Media events that it's been hard for us to schedule our next Social Media University Milwaukee without conflicting with one of them. (Note: SMUM2 is currently firming up its date and lineup ).

  • Great relationships built between dozens of local media celebrities and average folks (stories of which could easily be an entire blog).

  • The amazing new collaborative spirit that has emerged between many of the creative, technology, and new media people and organizations who have co-existed here for years, but have just met and begun to work together in the past twelve months.

  • Milwaukee consistently ranks among the top US cities in the Twtvite lists of upcoming social media events.

  • A recent Tweetup at AJ Bombers drew so many people that attendees were awarded the first Foursquare "Swarm Badge" in the entire Midwest. An upcoming Tweetup at our own office already has enough interest that it could potentially become the first non bar/restaurant to result in a "Swarm Badge" for its attendees.

As we commemorate the first anniversary of a Tweetup that the Tweetup Girls held at the Iron Horse Hotel that seemed to be a pivotal moment, some with whom I talk are convinced that this is unique to Milwaukee. When I go to Tweetups and other Social Media focused events and feel the Twitter-love, the sentimental part of me is prone to believe it. Other less parochial folks insist that, while it's big here, this same thing is happening in cities all over the country...and the world. And my logic has to admit that this must be the case.

Your thoughts? Is the Social Media love fest we're enjoying here in Milwaukee real and unique to us?


Tom Snyder @triveraguy Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

Social Media Got Your Pants on the Ground?

"...pants on the ground, pants on the ground, looking like a fool with your pants on the ground..."

pantsLast week, I went to the Social Media Breakfast expecting to be an attendee. Due to a speaker cancellation, I ended up being on the panel. The topic was "Snake Oil Salesman or Social Media Expert." With Trivera's production of last summer's Social Media University - Milwaukee putting us on the radar screen as local Social Media gurus (or Snake Oil Salesmen), I was a logical candidate.

The discussion moved to a point where the final answer was going to hinge on whether a Return on Investment could be demonstrated for a Social Media program. The issue became the difficulty of calculating an ROI down to a meaningful and accurate number.

Tallying the "R" is the easy part. Tools exist to allow you to measure hits, monitor click throughs, calculate conversions, and figure out the impact of Social Media sites on your top line revenue. Small and large companies alike are already trumpeting specific revenue success directly attributable to Social Media initiatives.

It's calculating the "I" that's the sticky wicket.

Social Media tools are often touted as being "free." Creating a blog, a Twitter account, a Facebook fan page or a LinkedIn profile can cost nothing. You can hire a company to create and administer a more robust Social Media presence, build a Facebook application, use tools like Radian6 or SM2 to monitor your brand buzz or create and distribute press releases using Pitchengine. While that will cost money, that outlay comes with hard numbers you can add to your equation. The part of this that drifts into the haze is the value of the time and effort that it takes to create and develop the relationships that will make Social Media campaigns successful. How do you count the cost in dollars for a company's CEO to write blog on a Saturday, a small business owner's dozens of Tweets during and after business hours, a salesman's participation in a LinkedIn discussion, a marketing director's evaluation of the growth of numbers of fans and followers, or a Customer Service Representative's ongoing discussions in a community site engaging with fans of their brand or defending it against detractors?

Without that hard number on the investment side, accurately calculating the ROI on Social Media is nearly impossible. So does that mean there IS no ROI? My friend Augie Ray responds to that that question with this great quote (one that he isn't even sure where it came from): "I'm not sure what the ROI is for putting on pants in the morning, but I do know I can't conduct business without them! "

So it is with Social Media. Many, maybe even most companies, can prove no real quantifiable ROI. But they do know that they're doing more business with it than they would without it.

Unfortunately, a successful Social Media program takes more effort than just putting on your pants. A Twitter account that consists of a tweet a week with no real engagement is like doing business in your boxers. A blog that hasn't been updated in months is like leaving your Levi's in the dryer. A LinkedIn profile without interaction, participation, or status updates is akin to walking out the door without your Dockers. A Facebook fan page with no entries, no promotion and a dozen fans is the equivalent of leaving with your Haggars in a heap on the floor.

Is there ROI in Social Media? There can be. A well developed Social Media strategy with the proper tools, patience and consistency will always have a higher ROI than one without it. Can you calculate it? Not to a decimal place.

But begin a Social Media program without them, and you could find yourself looking like...

Tom Snyder @triveraguy Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

Snake Oil Salesman or Social Media Expert

Happy Birthday to... US!

It was January 16, 1996. A huge blizzard had clobbered much of the Eastern half of the country, but somehow missed Milwaukee. It's a good thing, because it would be hard to start a new business in a blizzard! And for the type of business it was going to be, that was going to be hard enough!

That was the day we opened the doors of Websight Solutions, the company that, fourteen years later, is now known as Trivera Interactive. Internet? What the heck is THAT????

Back in January of 1996, the typical computer was a 133 Mhz Pentium with 1 Gigabyte of storage and 16 Mb of RAM. Java, Windows 95, and USB were all brand new technologies. Data was still being stored on floppy discs with a maximum capacity of 1.44 Mb. Hard core Computer users had been using phone lines to connect to other computers at blazing speeds of 14.4 or 28.8 kbps. For the few who were using it, online technology had consisted of online Bulletin Board systems in a text-only command line environment, but was beginning to migrate to closed systems like AOL, CompuServe and Prodigy.

But Netscape introduced a program called a Web browser and that changed everything. It provided users with a more graphical user interface to connect with computers that had been set up as "Web servers," containing "Web sites." Netscape pretty much had the browser market all to itself, as Microsoft didn't even view the Internet as a viable market back then.

Few businesses did! and Ebay were only a few months old. Yahoo, at 1 1/2 years of age, was one of the granddaddies of them all. Google wouldn't exist for almost another two years. Here in Milwaukee, the Internet was pretty much only available from ExecPC, who was connecting the region to the Web via a single ethernet cable strung over a cubicle wall to a partner company called Backhoe accidents in Northern Illinois were known to take the entire city offline for days.

Objective observers knew this Internet "thing" was never going to work.

But there were a few visionaries who believed otherwise. I had been working for a software company when I was given the opportunity to be a salesman for one of those visionaries. Four months as an Internet "evangelist" brought me to the conclusion that the Web was going to change everything, but the only way to fully capitalize on it was going to be to start my own company. Fortunately, my employer was deciding to go in the direction of online gaming, and so she allowed me to take my business customers with me. With a client list already including Usinger's and Mitchell Airport and a few appointments set up with companies like Frank Mayer and Associates, Websight Solutions opened for business that cold January morning. A Fourteen Year Journey on the Information Superhighway

Fourteen years, five different office locations, hundreds of clients and thousands of projects later, Trivera Interactive has just moved to a new location in Menomonee Falls. We've been honored to help fuel the success of some our area's finest businesses and most incredible employees.

Along the way, we've certainly had our challenges: a failed merger with a West Coast Web developer who didn't share our values; the dot-com collapse that put so many companies who do what we do out of business; the most challenging small business conditions in decades; the problems that come with using technology in a field that is still in its infancy; Internet charlatans who prey on the unsuspecting and the uninformed; Spam.

We've seen dozens of companies like ours come and go. We've watched as advertising agencies, PR firms and technology companies with no experience or qualifications add "Web" to their list of offerings. We've been saddened to watch so many businesses and organizations make the wrong choice of Web and interactive technology vendors and suffer the consequences.

But through it all, we've held to our original pillars of value, service and integrity. Those values have permitted us to create and build priceless relationships with some of the region's best companies and organizations.

Our space continues to present new challenges: what to do about Mobile Web; the exploding Social Media phenomenon ; new payment security rules that will put the future of many e-commerce sites in jeopardy.

But just as staying true to our vision has brought us to where we are today, we'll face those challenges with those same pillars to guide us into our next 14 years. We're grateful for what we've accomplished so far... but we're just getting started.

Tom Snyder @triveraguy Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

12 Interactive Marketing Resolutions for the New Year

by Chris Remington

Here are 12 things to think about as you take your interactive marketing to the next level in 2010:

Have a plan - Yes, there are many tentacles to the interactive marketing beast, but with a well-crafted strategic plan it can be tamed. Start small if you must, but the important thing is to have a plan, execute it, and refine it over time.

Analytics are your friend - WebTrends, Omniture or Google Analytics; no matter which one you use (you do have analytics on your site, don't you?!) take time to mine for the nuggets of information they offer about your site, your customers and how they consume your interactive content. Use this to power your plan (see H above).

Pretend you are your customer - You are too close to your product(s) and your industry. Think like your customer would think. Knowing what they would call your product(s), how they would search for it on a search engine, and where they gather online to converse about it, will help you massage and finesse your web content so it speaks to them in their language.

Performance indicators are key - What are the top two or three goals of your website and interactive marketing strategy? Customer engagement? Brand awareness? eCommerce transactions? Lead generation? Pick your goals, ensure you can monitor and track them, tailor content to achieve them, and track the effectiveness of your actions.

You can do it - While others would argue the fact, interactive marketing is not rocket science. It is still about the 4 P's from Marketing 101 - product, place, price and promotion. Smart online marketing is no different than smart offline marketing. Research, plan, execute, monitor, refine. Repeat. Know the limitations and aspirations of your internal team as they relate to your interactive marketing efforts. Empower them. Empower yourself. You and your team know your strategy best. Go for it. Hire outside help when (if) needed.

Not doing anything still has a cost - Yes, the website you built and paid for in 2003 still functions, but does it still work? A website with old or static content and a tired look sends a message that you are complacent, not innovative, and don't care to engage your customers. Can you really afford to NOT spend money on your interactive strategy?

Embrace change - See N above. Research to see if your customers (and your internal team) have an appetite for consuming your web content in video form, on mobile devices or via Social Media. Don't change for change sake, but if your customers and industry are 'going there' you should too. With a plan, of course (see H above).

Web-enable content - See E above. Your website can likely streamline workflows and improve customer service with only minor enhancements. Would product installation videos on your site reduce customer service calls? Would a password protected media room enable your customers, dealers or distributors to download their own sell sheets, logos or ad templates? If so, web-enable this content and free up your marketing support team to pursue more important projects.

YouTube? Twitter? Facebook? - Social Media is all the rage. Make sure you are ready to embrace it. If a goal of your Social Media presence is to drive traffic to your website, ensure the site is rock-solid first. If the answers are yes when you ask yourself if your website content is compelling, if it is up-to-date, if it is user-friendly, and if there is no doubt about the site's call(s) to action, they you are ready to develop a Social Media strategy. Think of your website as the bull's-eye of a target - only when the bull's-eye is rock-solid should you venture to the next ring of Social Media.

Engage your audience - Your customers are talking about you online. How good of a job does your site do to encourage and facilitate that conversation? Do you know where else these conversations are occurring online? If not, learn. If so, what value are you bringing? Recognize and thank those who talk positively about you. Reach out to the naysayers and turn their lemons into lemonade. You will be viewed as someone who cares and 'gets' the new transparent world where your customers, not you, are in control of your brand.

Authority, Relevance, Popularity - These are three things that search engines consider when ranking your site. Look at your website content and interactive strategy through these lenses and if what you are doing shows search engines (and the consumers who use them) that you are an authority, your content is on the mark and others find it useful, you are on your way to better rankings and more traffic. If your interactive marketing efforts aren't enhancing your authority, relevant, or positioning you as a popular player in your space, don't do them.

ROI - The great thing about interactive marketing is it is quantifiable and measureable. Return on investment is easy to analyze. Assign action items to your interactive marketing strategy like obtaining more leads, increasing eCommerce transactions or reducing customer service calls. Measure, adjust and measure again. Repeat. The important thing is to have a plan, make the investment (see N above) and monitor the effectiveness.


crthumbChris Remington is an account executive for Trivera Interactive. Trivera specializes on Online Brand Management for companies and organization that understand and appreciate the power of the Internet and Social Media to re-inforce their brand. In addition to helping Trivera clients, Chris also speaks at local business events, and teaches at the University of Phoenix.

Out with Old, In with the New

It's been said "Don't look back, unless that's where you're headed."  But I hope you'll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an exciting new year.

One year ago, my wife/business partner predicted that something big was going to happen this year. We had no idea at the time, but she was definitely right.

A big story of the year was the economy.  As budgets were cut and some  companies even went out of business, Trivera committed to keeping our staff intact, a move that enabled us to superserve existing clients, but also helped us gain the confidence of a large list of new ones. New to our staff this year was a great addition: account manager Chris Remington, who has also added "Trivera blogger" to his duties with a great end of year contribution.

Major new Web projects for existing clients Mitchell Airport, Usinger's, Halquist Stone, Zach Builders and Nuemann Development worked their way through our pipeline this year. We also worked with long time partner ClearVerve Marketing to implement a re-design of their site. Frank Mayer and Associates, Mustela USA and ATL continued aggressive Search Engine Optimization programs with us.

But new clients represented the lion's share of our traditional Web business in 2009.  Among the clients who were able to experience the joy of working with Trivera for the first time: Frabill Manufacturing, Strattec Security, Sellars, Vaportek, US Peacekeeper Products, Renewable Energy Solutions, Chemrite Copac, Breckenridge Landscape, SoHoBizTube, Amici's Restaurant, JailHouse Restaurant, Deductive Energy, Studio 5-D, Western Racket and Fitness, Fresh Coast Partners, and South Shore Dentists.

We also began a great partnership with Chicago agency TargetCom, which resulted in projects for US Cellular and Kellogg School of Management.

But the huge story of the year was the emergence of Social Media as a powerful tool in brand strategies. Our Social Media University - Milwaukee event in July drew nearly 400 people to the Italian Community Center for a day of hands-on learning. As a result of that event, Trivera has helped dozens of businesses create their Social Media program, and several of them have contracted us for more significant ongoing SM implementation. Those include Mitchell Airport and two major political campaigns. The event, our ongoing work and a dozen speaking engagements by Trivera staffers has launched Trivera into the media spotlight as an authority on Web 2.0. And the power of Social Media manifested itself in a big way by creating dozens of new collaborative partnerships with other businesses in our space.

As you can see, 2009 has been a year worth looking back at. But as we wrap up a solid year, we look forward in anticipation to an even better 2010. Our move back to a historic building in Menomonee Falls will give us an infusion of great creative energy.  A large project with a national brand through our partnership with TargetCom is slated to begin in first quarter. Several other big projects with companies whose names you'll recognize should fall in line in January. And we we begin our first major collaborative relationship with Hartman Design, a neighbor in our new space, in serving new client Regalware.

And we're planning on an even bigger and better sequel to Social Media University - Milwaukee in March.

So with seatbelts and tray tables in their upright and locked positions, we're ready for takeoff. We hope you'll grab a seat with us as we wish both you and ourselves a shamelessly successful New year!

Trivera's Tom Snyder Maintains High Profile by Speaking at Several Industry Events

In addition to running the day to day operati

  • The What, Where and Who of Your Brand on Social Media - NonBox Winter Marketing Summit.
  • Optimizing and Integrating Social Media into Your PR Campaign - Milwaukee Likemind
  • Your Web fitness Checklist - Metropolitan Builders Association
  • Web Marketing - MBA Business Management Symposium
  • Web 2.0 and Your Business - Milwaukee Education and Training Organization

If you'd like to have Tom speak at your event contact us at 262-250-9400 or Email Us