Google Analytics 4 (GA4) introduces a new framework for tracking user engagement and behavior across web and app platforms. This Trivera Infographic offers a straightforward breakdown of GA4’s features, including its event-based data model, enhanced measurement capabilities, and AI-driven insights. Understanding and implementing GA4 is essential for adapting to the evolving landscape of digital analytics. With this guide, you can begin optimizing your website or apps by leveraging the advanced tools GA4 provides, ensuring a more comprehensive and user-centric approach to data analysis and marketing strategies.
Infographic produced by Stephanie Senechal
