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Trivera Moving Back to the Falls

After 5 years in the Fountain Square Business Center in Germantown, Trivera Interactive is moving to Menomonee Falls. The 13 year old Wisconsin Web site development, Email marketing and Social Media consulting firm is moving from their current office space to the top floor of a 119 year old historic landmark. Effective January 1, 2010, Trivera's new home will be the Schlafer and Huebner Mill Building, erected in 1891 on the bank of the Menomonee River in downtown Menomonee Falls.

Trivera founder Tom Snyder says "Having been raised in the Falls, I've always had a love for that building. And when space became available with our current lease ending, I couldn't turn down the opportunity to move our business there."

Said Snyder, "These old buildings have such character they just radiate creative energy. Milwaukee's Third Ward is replete with firms in our space that occupy similar buildings. We love the concept, but didn't want the daily downtown commute."

The new office is actually two floors tall with a high ceiling, rustic wooden beams and a loft that overlooks the conference room, reception area, production and sales areas. Snyder's office will occupy the loft. Large windows provide lots of natural light as well as views of Menomonee Falls' signature waterfall in the heart of the village and Lime Kiln park.

Although Trivera has spent the last 5 years in Germantown, they are no strangers to Menomonee Falls. After a few years in a basement in Butler, they moved to the Falls Business Park on Hampton and Lilly Rd in 1998. Further growth spurred by the dot com boom, and acquisition by a West Coast firm required a move to larger office in the same park. After 6 years there, and the unwinding of the acquisition to return the company to Snyder's ownership, Trivera moved to their current location on Rivercrest Drive, just North of the Germantown and Menomonee Falls border.

Snyder recounts: "It's sad to leave the space we've been in. With thousands of cars driving by the freeway right outside our front door, we've had tons of visibility. Everyone knows the blue fountain next to my office. The building owners, JBJ Properties, did an awesome job creating a productive workspace for us. And we'll miss our patio out back. Some lucky business will grab that space quickly."

But Snyder only looks back briefly. "As one of the region's oldest and most respected Web firms, our vision has always been forward looking, so we're excited about the change and a new 5 year commitment to our future, the relationships we have with dozens of existing clients and the new ones we are about to build."

Photos of the new space as construction continues can be seen here.

The new address as of January 1, will be N88 W16447 Main St Suite 400, Menomonee Falls, WI 53051-2891. The phone number, 262-250-9400, will remain the same.

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Trivera Interactive is an online brand management firm that uses Web and Interactive technologies to help their clients reinforce their brand with their customers, communities and media. For more information, contact, Tom Snyder at 262-250-9400.

Trivera's Tom Snyder to Speak on Social Media at METRO Training Event

Trivera president and CEO Tom Snyder is speaking at the September meeting of the Milwaukee Education and Training Organization on Wednesday September 15, 2009.

The topic is Social Media's Impact on Education, Training & Corporate Policy, and Tom will talk about Social Media’s impact on Milwaukee with an emphasis on Twitter, Tweetups, and Business Marketing. Later, he'll help lead a panel discussion on the need for businesses to learn how to use social media.

For more information, visit the METRO Web site.

Establish your Social Media Presence - How Long is Your Mullet?

Lately I'm spending a lot of time helping large companies craft a Social Media Strategy. A typical element of that strategy involves creating rules and roles for Twitter.

Trivera Changes the Game for Social Media

Posted by Tom Snyder

We're pumped!

All Summer, our efforts have been focused on producing Social Media University - Milwaukee at the Italian Conference Center tomorrow. When we told you about it in our last newsletter, we had no idea what it was going to become. It was when we ran into one of our speakers at an event the other night and she said: "You guys need to know how much THIS event has raised the bar," that we realized we're about to put on an event that will change the face of business in Milwaukee.

Our goal was simply to educate the market on Social Media. What we've ended up with is arguably the largest, most powerful collaborative Web and business effort in recent memory. We've brought together all of Milwaukee's most talented and knowledgeable Web and Marketing professionals to help us present Social Media knowledge to an audience of over 350 of Wisconsin's most influential business decision makers - From Fortune 500's to small businesses. Manufacturers, Retailers, Health Care organizations, Non-profits. You'd be amazed at the names. I know we are.

Everyone is clamoring to be a part of it. Sponsors include SouthWest Airlines, Best Buy, Time Warner Cable, C2 Graphics Productivity Solutions and a half dozen others.

We have a full day of great information from great speakers, including the CEO of Blinds.com who will tell how he turned an investment of $3000 to start a business in his garage into a $50 million a year Web powerhouse using Web and Social Media best practices. Twitter, Facebook, YouTube, LinkedIn, Media, Marketing and SEO experts will be on hand to teach. A panel of local businesses who are using Social Media to fuel success in a down economy will share their tips and tricks. And the day ends with a networking event, and further opportunity to learn from the speakers.

The Social Media Train is leaving the station tomorrow and headed for success.

If you're already registered, congratulations! We'll see you there.

If you're not, we have re-arranged our seating to make room for last minute registrants. Get your ticket today!

Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

Trivera presents: Social Media University - Milwaukee

It's all just crazy. People are twittering about where they're going to dinner. Or arguing about politics on Facebook. Blogging about their hobbies. Exchanging resumes on Linkedin. Some are even tweeting about the blog they posted on their Facebook profile about a YouTube video someone told them about on LinkedIn!

Social media is taking over the landscape. And as detractors and cynics are quick to point out, much of it is mindless chatter. It seems like it's all just fun and games. And that's what it is until someone finds a way to use it to help their business or improve their brand.

But that's exactly what's happening. Real companies are uncovering and leveraging real business opportunities using social media. Matter of fact it's happening so fast and growing so quickly that every day you allow skepticism, caution or fear to keep you from exploring and taking advantage of it, you are hurting your company.

But while it's important to start using Social Media, it's even more important to use the RIGHT Social Media, and use it correctly and appropriately for your business. That takes developing a strategy, determining the proper tactics, and then using the proper tools.

And so that's why Trivera Interactive is producing a full day hands-on learning event to help you do just that! It's called Social Media University - Milwaukee, and it's happening on July 29th at the Italian Conference Center. The event includes seminars, breakout sessions and a panel discussion to explore every element of social media. Strategy, tactics, tools will all be covered from wide range of speakers...educators, consultants and real business people, both local and national.

Trivera Founder and CEO Tom Snyder will begin the day with an overview on Social Media, how it began, how it works, and how it will change how you do business. The session will touch enough on the various aspects of it all to help you determine which of the breakout sessions will be of greatest value to you and the other members of your staff you'll be bringing along with you.

We'll wrap up with Jay Steinfeld, CEO of Blinds.com who will tell the story of how he has used Web 1.0 and Social Media to turn a small window treatment business into a $50 million dollar a year business. In between, Augie Ray, Katie Felten, Sara Meaney, Blake Samic and a half dozen others will educate, inform and entertain as they show you how turn Web2.0 into a powerful business platform.

We'll provide wi-fi so you can bring your laptop for the hands-on sessions, and even participate in several social media activities that will be going on during the event, including using Twitter to find out who will have the best specials for you during the lunch break.

Following the event, our friends at Corporate Identity Solutions will be throwing a Tweetup (in the old days they were called post event networking get togethers), where you'll be able to make connections, and share your new found knowledge and hob nob with the speakers.

What you'll discover is that Social Media can be BOTH fun and games, as well as a powerful business tool. And you'll end the day armed with enough information to start putting it to work for you. Seating is limited and we expect the event to sell out, so register today, before you have to Tweet that you missed the most important business event this year.

Trivera's Tom Snyder featured in Milwaukee BizTimes

Milwaukee BizTimes (Formerly the Small Business Times) is Southeastern Wisconsin's source for news and information for the business community. So Trivera was honored when they chose to profile founder, president and CEO Tom Snyder as the featured local executive in their Coffee Break column. BizTimes Coffee Break with Tom Snyder

You can view the entire article here

In addition to lots of great insight into what makes Trivera tick, there's also an unanswered question: What's the funniest thing that ever happened in your career?

A lot of people tweeted me to ask about my answer. I tried really hard to put this 140 characters... no luck.

Yes. I was fired over a Barry Manilow song.

I was actually a very successful DJ (used the name Tom McCarthy on the air) and music director at WLTQ and Star 95 back in the late 80's. As Program director at EZ-Listening WEZW, we had a General Manager that just didn't get a "love-songs" format. Despite huge ratings, he was constantly questioning what we were playing. He would even call the request line from his car with "traffic reports" when I was on the air, but then would also ask me why we were playing the song that was on that moment.

One day he came into my office and demanded that I justify the fact that we were playing a particular Barry Manilow song.

I must have been having bad day, because I brought up the song on our music scheduling system, and gave him a single keystroke that would eliminate that song on his station forever. It probably wasn't so much a Barry Manilow song that cost me my job, as much as it was telling my boss to "just come over here, delete the %#$*& Barry Manilow song, and get out of my office." He hit the delete button, then went straight to his office and called corporate to give him permission to delete me too.

The episode got me out of radio, into the broadcast software business, and eventually, into Web. While I loved that business, in retrospect it was the best thing that ever happened to me. I'm much happier doing what I'm doing now, and just listening to the radio while I work.

Local Media Tags Trivera as one of Milwaukee's Social Media Authorities

Back in 1996 (and ever since), Trivera was on the cutting edge of brand re-enforcing Web technologies. As one of Milwaukee's first Web development firms, we helped businesses take advantage of a new medium that, at the time, many were saying was just a fad, and would never be commercially viable.

So it's no surprise that we're feeling a case of Deja Vu. More than a decade later, Social Media is taking over the Web and marketing landscapes. Everyone is blogging. Facebook is evolving from a hangout for school kids to a Baby Boomer magnet with huge brand benefits. Twitter is a powerful new vehicle for businesses, and Trivera is right there in the thick of it, helping them capitalize on it.

At a recent Social Networking event, or "Tweet Up," TMJ4 cameras caught Trivera's Tom Snyder who was tapped to train business owners how to use Twitter as a business information, reputation management and marketing tool.

At that same event Fox6's Ted Perry caught up with Trivera's Marjie Snyder to find out what the buzz was all about. She's included in this May ratings sweep feature from their 9 O'Clock news.

It's no exaggeration to say that everyone is asking what it's all about. Most businesses are asking how they can use it to make money. You're fortunate. You have someone you can ask. Someone who has done it before. And most importantly someone you can trust.

Trivera is including Social Media strategic and tactical consulting, staff training and standards development, campaign guidance and execution and application creation in our proposals for all clients. We'd be happy to help you determine which of these powerful tools are right for you...and how to use them to fuel success for your business.

Don't let this wave pass you by. Call, email or Twitter us today! We're here to help...again!

Invasion of the Brand Snatchers

Posted by Tom Snyder

Don't look now, but you've lost control of your brand.

Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark."

But it's not a joking matter. Brand managers are scared. They should be. The simple fact is that Web2.0 takes control of your brand out of your hands and places it right in the hands of a vocal, viral and painfully honest public.

Back in the good old days of Web 1.0, companies still were able to maintain a great degree of control of their brand. The Web was just another platform that allowed them to control the message, the appearance, the terms of engagement and the public perception of their name, their message, their reputation and what they wanted the public to know or believe about their product or service. Happy customers told one person, unhappy customers told ten. Not a good ratio, but it was still manageable. And it was easy to drown out a couple thousand unhappy people with a big newspaper ad, pr campaign or TV Commercial.

Web2.0 has changed the game. A customer can still tell one or ten, but with Social Media elements like Blogs, Facebook, MySpace, online communities, sites like Epinions, YouTube, and Twitter, that customer can also tell 1,000, 10,000, 100,000... a million. And each of those can turn around and amplify that same message to hundreds of thousands of their friends, and their friends' friends.

And you can't stop it.

Most marketers...and hopefully you, too...know that your brand is not your logo. It's also not your visual identity, print brochure, jingle or Web site. It's the expectation of experience. And everything you do either re-enforces or erodes that brand. While you can control the use of officially sanctioned graphics and information in your own promotional materials, you no longer can control the expression of the opinions people have about the experience they've had with your company, product or service. Social Media takes the actual quality of that experience and makes it the amplified message, drowning out your mission statement, your spin, your talking points or your finely tuned ultimate selling proposition.

Web2.0 makes the masses your new ad agency and PR firm, uncontrolled and uncontrollable. And their only campaign is to take the unvarnished truth about what your company does, and how well it does it, and make that the public face of your brand.

Some believe they can choose not to participate in Web2.0. But the bad news is: you already are participating, whether you have chosen to or not. Ignoring it won't make it go away... it actually makes it more likely that your company will be affected in a good or bad way. You may have a great-looking, perfectly search engine-optimized Web site, and think you're safe. But, with a growing number of people preferring posted opinions, recommendations and Tweets over what they find in the search engines, your efforts could be for naught. And you won't even know what hit you.

So what should you do?

First take a hard look at who's in charge of your Web strategy. Know that not every Web developer understands brand. And our experience is that, at least locally, a shockingly low percentage of advertising agencies even know what constitutes best-practice Web1.0. As you'd expect, most Technology and IT firms are out of their element on either, as are a lot of internal "experts." To do both right AND get Web2.0? It's a tall order indeed.

Look for a firm that understands and specializes in Online Brand Management. They will first make sure that your Web1.0 program uses creativity, design and technology correctly to effectively, efficiently and transparently re-enforce your brand. Then they'll help you understand the perils and power of Web 2.0 and leverage Social Media to your advantage. Finally, they'll help you use the synergies that exist between Web1.0 and Web2.0 to craft the proper email and SEO strategies to execute a successful TOTAL online brand program for your company.

Web2.0 prevents you from ever having total control of your brand again. But if you understand it, embrace it and take advantage of it, you'll at least be better equipped to compete, so your brand won't be "Gone with the Web!"

Tom Snyder @triveraguyTom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

Invasion of the Brand Snatchers

Posted by Tom Snyder

Don't look now, but you've lost control of your brand.

Yeah, we could make all sorts of other movie title jokes about it. Like "Dude, Where's My Message," "Silence of the Brands" and "Raiders of the Lost Trademark."

But it's not a joking matter. Brand managers are scared. They should be. The simple fact is that Web2.0 takes control of your brand out of your hands and places it right in the hands of a vocal, viral and painfully honest public.

Back in the good old days of Web 1.0, companies still were able to maintain a great degree of control of their brand. The Web was just another platform that allowed them to control the message, the appearance, the terms of engagement and the public perception of their name, their message, their reputation and what they wanted the public to know or believe about their product or service. Happy customers told one person, unhappy customers told ten. Not a good ratio, but it was still manageable. And it was easy to drown out a couple thousand unhappy people with a big newspaper ad, pr campaign or TV Commercial.

Web2.0 has changed the game. A customer can still tell one or ten, but with Social Media elements like Blogs, Facebook, MySpace, online communities, sites like Epinions, YouTube, and Twitter, that customer can also tell 1,000, 10,000, 100,000... a million. And each of those can turn around and amplify that same message to hundreds of thousands of their friends, and their friends' friends.

And you can't stop it.

Most marketers...and hopefully you, too...know that your brand is not your logo. It's also not your visual identity, print brochure, jingle or Web site. It's the expectation of experience. And everything you do either re-enforces or erodes that brand. While you can control the use of officially sanctioned graphics and information in your own promotional materials, you no longer can control the expression of the opinions people have about the experience they've had with your company, product or service. Social Media takes the actual quality of that experience and makes it the amplified message, drowning out your mission statement, your spin, your talking points or your finely tuned ultimate selling proposition.

Web2.0 makes the masses your new ad agency and PR firm, uncontrolled and uncontrollable. And their only campaign is to take the unvarnished truth about what your company does, and how well it does it, and make that the public face of your brand.

Some believe they can choose not to participate in Web2.0. But the bad news is: you already are participating, whether you have chosen to or not. Ignoring it won't make it go away... it actually makes it more likely that your company will be affected in a good or bad way. You may have a great-looking, perfectly search engine-optimized Web site, and think you're safe. But, with a growing number of people preferring posted opinions, recommendations and Tweets over what they find in the search engines, your efforts could be for naught. And you won't even know what hit you.

So what should you do?

First take a hard look at who's in charge of your Web strategy. Know that not every Web developer understands brand. And our experience is that, at least locally, a shockingly low percentage of advertising agencies even know what constitutes best-practice Web1.0. As you'd expect, most Technology and IT firms are out of their element on either, as are a lot of internal "experts." To do both right AND get Web2.0? It's a tall order indeed.

Look for a firm that understands and specializes in Online Brand Management. They will first make sure that your Web1.0 program uses creativity, design and technology correctly to effectively, efficiently and transparently re-enforce your brand. Then they'll help you understand the perils and power of Web 2.0 and leverage Social Media to your advantage. Finally, they'll help you use the synergies that exist between Web1.0 and Web2.0 to craft the proper email and SEO strategies to execute a successful TOTAL online brand program for your company.

Web2.0 prevents you from ever having total control of your brand again. But if you understand it, embrace it and take advantage of it, you'll at least be better equipped to compete, so your brand won't be "Gone with the Web!"

Tom Snyder @triveraguy Tom Snyder is Founder, President and CEO of Trivera Interactive, a Midwest New Media firm. Tom is a Web guy, wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, and political wonk.

New Look for Zach Building Company Web Site

Milwaukee high-end residential home builder Zach Building Company has launched a newly designed Web site. This week's launch of the re-designed site coincides with the 10th anniversary of the relationship between Zach and Trivera Interactive, one of Milwaukee's oldest and most respected Web development firms.

The new site uses a wider design to take strategic advantage of the higher desktop resolutions of today's monitors by allowing more content to appear "above the fold." To add a bit of visual impact, Trivera's design team embedded an animation on the home page that displays a montage of some of Zach's signature home construction examples. A new navigational scheme allows visitors to navigate the site easily and intuitively. That combination of best practice usability guidelines, and the embedding of the montage as a Flash element instead of creating the entire site in Flash, strategically preserves the site's high placement in the search engines.

Affiliates, lots and models are given new attention. The site offers prospective customers and home shoppers the ability to view floorplans, learn about the quality features that go into every Zach-built home, view photos and take virtual tours of several of their homes. Also featured on the site is the new book, "Building A Quality Custom Home" written by company owners Mat and Bill Zach.

The Zach Building Company is a family owned custom and high end Milwaukee area home builder that has provided quality home building services to customers in the Milwaukee area since 1947. Zach specializes in new home construction in Milwaukee, Waukesha, Washington, Jefferson and Walworth Counties.

Since 1996, Trivera Interactive has been helping businesses solve challenges and build stronger relationships with best practice and state of the art web design, e-commerce, email marketing and Search Engine optimization.