Rogers Behavioral Health has been a caring leader providing many levels of help for people struggling with mental health and addiction.
The Challenge
The team at Rogers needed to change their brand from a behavioral health facility in Oconomowoc to that of Wisconsin’s leader in behavioral health and a national resource for in-depth, residential care.
The Solution
Part of the process of rebranding included a migration from an existing, difficult to work with open source content management system to one that is more user-friendly.
Our work with Rogers is a textbook example of how Trivera’s four stage (Evaluate, Ideate, Activate, Iterate) EVOLVE process works.
The relationship began with an extensive discovery (Evaluate) involving dozens of Rogers’ internal stakeholders and decision makers to define the brand, identify target audiences and set goals. Trivera’s team then worked with the marketing and technology groups to formulate the strategy (Ideate) and tactics to build a digital marketing plan to achieve success.
The Results
An ambitious new Concrete5 website was created and launched (Activate), followed by ongoing efforts to support the website with a search engine optimization and promotion plan. Trivera continues to identify needs and solutions (Iterate) and provide ongoing support to the Rogers team.
