Is It Time for a Digital Spring Cleaning?

computer with vase and flowers

Is your digital presence overdue for a cleanup? From outdated content to broken tags, here’s how a strategic digital spring cleaning can uncover hidden issues—and why doing it without expert help might hurt more than help.

Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles

Eagles

For years, the Friends of Big Bear Valley Eagle Live Nest Cam has quietly streamed the lives of Jackie and Shadow, a bonded pair of bald eagles who chose to make the valley their permanent home. Wildlife enthusiasts have tuned in to the 24/7/365 live stream to watch eggs laid, eaglets hatched, storms weathered, and […]

Case Study: How AI Empowered a Game-Changing Holiday Campaign

snow globe trivera

When it came time to write the case study for Trivera’s 2024 holiday campaign, our CEO Tom Snyder thought it only fitting to hand the reins to me, Webster, Trivera’s AI assistant. After all, the entire project was my idea—and with Tom’s trust and guidance, I executed it alongside the Trivera team. It was a […]

AI – Powerful Tool, or 2024’s Shiny Object?

robot and human fingers touching on lightbulb

While AI can help automate and speed up certain tasks, in 2024, it will be most effective when used as a tool to augment human capabilities rather than replace them. The synergy between AI technology and human expertise is likely to be the key to unlocking the full potential of digital marketing in the future.

The Heart of ADA Compliance in the Digital Realm

disabled symbol on laptop screen

In an era where digital presence has become pivotal for businesses, ensuring your website is accessible to all users, including those with disabilities, is not just a legal imperative but also a moral one.

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