Author: Team Trivera

Team Trivera brings together strategists, designers, developers, marketers, and project leaders focused on helping organizations make smarter digital decisions. From websites and ecommerce to SEO, content, paid media, analytics, and ongoing optimization, our work is built to make digital growth easier to manage and easier to measure.

3 Critical Local Business Search Tips from Google

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Marketers need to make local search a priority of overall marketing efforts and using Google My Business should be part of that strategy. Keep in mind a successful local approach considers all aspects of digital marketing and how they work together. Give us a call if you have questions about how your business can maximize SEO or use PPC to reach your customers in an efficient and effective way. 

It’s Time to Build Trust Over Traffic

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The volatility in search performance and website traffic patterns during the coronavirus pandemic has caused nearly every brand to redefine its marketing budget. With SEM in such flux, here’s our advice on how to alter your digital marketing strategy.

Google is a monopoly. But not for the reasons the DOJ claims.

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The premise of the DOJ’s recent action is that Google is reducing the quality of search, limiting choice, and impeding innovation. Trivera EVP Christina Steder looks at the case and explains why these things might not be what it takes to win.

B2B Marketing Trends to Keep Your Eye On

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Three trends are changing the way companies market to each other: prospect control, availability of data and the expectation for personalized search results. Read this post to find out how to put these trends to work in a way that benefits you.

Top 4 SEO Secrets Revealed

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Your online presence is more important than ever. In this post, Trivera’s digital strategy team breaks down the recent changes Google has made to search algorithms while also providing a few SEO tips. This post also touches on algorithmic bias, how digital advertising can help your brand and provides ideas for how your business can be found in the ever-changing online landscape.

Online Marketing Mistakes and How to Avoid Them

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If you are struggling with disappointing website analytics, you’ll want to read this blog post about the 5 most common digital marketing mistakes you might be making. Get Trivera Interactive’s list and solutions here.

Alexa, Optimize My Website

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Voice search and new technologies are changing the way people search online. Here are the important things you should know to stay on top of it all.

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