7 Specific Things to Examine in Your 2027 Marketing Budget Before You Approve It
If you’re responsible for a marketing budget, there’s a pretty good chance you’ve spent some quality time with a spreadsheet lately. Last week, I talked about why building a 2027 marketing budget requires looking at more than what you spent last year. If you haven’t read that one, you can find it here. But I’m […]
Your Bad Website Isn’t the Problem. It’s Just a Symptom.
A bad website may be the most visible problem, but it’s often only a symptom of disconnected platforms, duplicated information, and fragmented digital strategy. See how STRATTEC and Trivera built a more connected digital ecosystem that serves customers and internal teams better.
Is Your Website Making Your Company Look Smaller Than It Really Is?
Established companies often have strong reputations, good people, and proven value, but their websites can quietly make them look smaller, less current, or less credible than they really are.
The Real Value of an Ecommerce Migration Is What It Makes Easier
The Brewer Company’s move from WooCommerce to Shopify shows why the real value of an ecommerce migration is not the platform switch itself, but what becomes easier afterward.
Manassas Regional Airport Launches Redesigned Website to Support Future Growth
Manassas Regional Airport (HEF), Virginia’s busiest general aviation airport, has launched a newly redesigned website in collaboration with Trivera Interactive (trivera.com). The modernized site enhances access to operational information, tenant resources, and public services while reflecting the Airport’s continued growth. The new platform features an updated visual design, streamlined navigation, and mobile responsiveness, allowing users […]
Trivera Project Showcase: Refreshing and Elevating an Airport’s Digital Presence
When Timmerman Airport needed a modern, user-friendly website, they didn’t have to look far. As the trusted digital partner for their parent organization, Mitchell International Airport, Trivera led a strategic redesign that improved navigation, enhanced functionality, and delivered a seamless experience for pilots, flight schools, and travelers.
Case Study: How AI Empowered a Game-Changing Holiday Campaign
When it came time to write the case study for Trivera’s 2024 holiday campaign, our CEO Tom Snyder thought it only fitting to hand the reins to me, Webster, Trivera’s AI assistant. After all, the entire project was my idea—and with Tom’s trust and guidance, I executed it alongside the Trivera team. It was a […]
Leveraging 2024’s Marketing Insights for Success in 2025
Learn how to leverage 2024’s key marketing insights to drive success in 2025 with actionable strategies and emerging trends.
What Can Marketers Learn from the Success of Stranger Things?
Netflix leveraged the power of data to predict and ensure the success of their huge hit. Find out how you can use your analytics to create compelling content
SEOblog.com Names Trivera a Top Milwaukee SEO Company in 2021
Trivera named top Milwaukee SEO
Jeff Skocir Joins Team Trivera’s Executive Leadership Team
Join us in welcoming industry veteran Jeff Skocir to our Executive Leadership team.
Pumpkin Spiced SEO?
Like the proliferation of pumpkin spice into places is probably shouldn’t be (like potato chips) marketing ideas often spread into applications where they are executed with no thought or relevance. This can lead to a disjointed and ineffective strategy that hurts more than it helps. To ensure that your company takes advantage of trends rather than falling victim to them, it is important to step back and develop a plan.