Category: Social Media

AI – Powerful Tool, or 2024’s Shiny Object?

robot and human fingers touching on lightbulb

While AI can help automate and speed up certain tasks, in 2024, it will be most effective when used as a tool to augment human capabilities rather than replace them. The synergy between AI technology and human expertise is likely to be the key to unlocking the full potential of digital marketing in the future.

It’s Time to Build Trust Over Traffic

location marker on blurred street scene

The volatility in search performance and website traffic patterns during the coronavirus pandemic has caused nearly every brand to redefine its marketing budget. With SEM in such flux, here’s our advice on how to alter your digital marketing strategy.

Dogs on Twitter? Really?

Yes my dogs are on Twitter and here’s why: to prove a point that being creative allows you to find and engage specific target markets – like pet lovers.

Social Media – Emerging Power or Roaring Mouse?

boy with megaphone

We’ve been talking a lot about the impact Social Media is having in our region, where a growing number of people and companies are using Twitter, Foursquare and the other Social Media tools to build relationships and generate business.

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