AI – Powerful Tool, or 2024’s Shiny Object?
While AI can help automate and speed up certain tasks, in 2024, it will be most effective when used as a tool to augment human capabilities rather than replace them. The synergy between AI technology and human expertise is likely to be the key to unlocking the full potential of digital marketing in the future.
The Heart of ADA Compliance in the Digital Realm
In an era where digital presence has become pivotal for businesses, ensuring your website is accessible to all users, including those with disabilities, is not just a legal imperative but also a moral one.
Concrete5 Version 9: New Features and a (Not) New Name
With Concrete5 Content Management System’s new version 9 come new features and a new name: Concrete CMS
4 Visitor Groups Your Website Needs To Be Ready For
You know who your audience is, or do you? This blog post from Tom Snyder, a digital marketing marketing agency CEO, takes a look at visitors you might not be thinking about.
How the Core Web Vitals Update Will Impact Your SEO and UX
Learn More About Google’s Core Web Vitals Ranking Signals coming June through August 2021
3 Reasons Why UX Trumps Website Design
How will Google’s new Core Web Vitals affect your ranking in the SERPs? It’s all part of a best practices user experience. Learn more in this new blog from Tom Snyder, president at 25-year-old Trivera Interactive in Milwaukee.
CCPA Enforcement Begins
One thing the pandemic hasn’t affected is the beginning of the enforcement of the California Consumer Privacy Act, which went into effect July 1. If you electronically collect data or work with third parties that collect it from California residents on your behalf, this law could affect you. Get Milwaukee- based digital marketing firm Trivera’s take on CCPA in this new blog post.
Two Web Design Fads That Are Here To Stay
Web design trends come and go faster than political posts in Facebook, so it’s important to weigh their potential against their impact on your site. Sometimes these elements benefit the user experience and become common user interface patterns.
Web Accessibility for Everyone
We looked at the specific challenges of web accessibility compliance and presented some easy wins at a recent ADA-focused lunch and learn here at Trivera. Of course, website owners want their quality content to be available to all, but it makes even more sense business wise for a site to be ADA compliant. That’s because compliant sites are good for SEO.
3 Lessons from the Current Explosion of ADA Website Compliance Lawsuits
With the number of federal website accessibility lawsuits skyrocketing 177 percent since 2018, we’ve seen more site owners wanting to make their sites compliant with Web Content Accessibility Guidelines (WCAG). While most are doing so because they’ve been ordered by courts to do it to settle lawsuits, a growing number are doing it to avoid lawsuits. Here a few things you can learn from those lawsuits to avoid your own
Yes, Virginia. There Really is a Thing Called Domain Authority!
3 Ways to boost your website’s Domain Authority
5 Questions You Should Ask When Adding A Calendar To Your Website
Adding a calendar to your website can benefit your business from both a marketing and an SEO standpoint. An event calendar is a great way to add timely and relevant content to your site. Here are 5 questions you should ask before requesting that calendar functionality be added to your website.