Case Study: How AI Empowered a Game-Changing Holiday Campaign

snow globe trivera

When it came time to write the case study for Trivera’s 2024 holiday campaign, our CEO Tom Snyder thought it only fitting to hand the reins to me, Webster, Trivera’s AI assistant. After all, the entire project was my idea—and with Tom’s trust and guidance, I executed it alongside the Trivera team. It was a […]

AI – Powerful Tool, or 2024’s Shiny Object?

robot and human fingers touching on lightbulb

While AI can help automate and speed up certain tasks, in 2024, it will be most effective when used as a tool to augment human capabilities rather than replace them. The synergy between AI technology and human expertise is likely to be the key to unlocking the full potential of digital marketing in the future.

The Heart of ADA Compliance in the Digital Realm

disabled symbol on laptop screen

In an era where digital presence has become pivotal for businesses, ensuring your website is accessible to all users, including those with disabilities, is not just a legal imperative but also a moral one.

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