7 Specific Things to Examine in Your 2027 Marketing Budget Before You Approve It
If you’re responsible for a marketing budget, there’s a pretty good chance you’ve spent some quality time with a spreadsheet lately. Last week, I talked about why building a 2027 marketing budget requires looking at more than what you spent last year. If you haven’t read that one, you can find it here. But I’m […]
Is Your Marketing Strategy Building your Brand…or Just Buying Customers?
Buying leads can generate business today, but what are you building for tomorrow? A strong marketing strategy connects paid media, search, content, your website, analytics and AI to create lasting brand recognition, authority and customer relationships.
When AI Stops Helping…and Starts Hurting…Your Brand
AI can make marketing faster, smarter and more effective. But when speed and volume replace judgment, creativity and authenticity, it can start damaging the brand it was supposed to help. The closer AI gets to your customer, the more important human oversight becomes.
What Happens When AI Knows Your Brand Better Than Your Own Website Does?
We have been building AI agents for ourselves and our clients, and demos for prospective clients. The finished agents use carefully curated knowledge bases made up of approved, proofread source material. We also install guardrails that make those documents the agent’s sole source of truth. If the answer is not in the knowledge base, the […]
AI Personalization in B2B Marketing Isn’t About Personalization Anymore
Why AI Memory, AI Agents, and Real-Time Context Are Changing Customer Experience For years, marketers have chased personalization. Add someone’s name to an email. Recommend a product based on a previous purchase. Change a homepage banner based on industry. At one point, those tactics felt revolutionary. Today, they’re expected. Artificial intelligence is changing the conversation. […]
How Smart Marketers Know What to Do Next
When your marketing is already working, deciding what to do next can be harder than fixing what’s broken. Learn how smart marketers evaluate new opportunities, avoid diminishing returns, and justify the investments most likely to create real value.
Milo, Milorganite, and How an AI Agent Becomes More Than a Chatbot
Milorganite is not just another lawn and garden brand. It is a Wisconsin original, a product of MMSD, the Milwaukee Metropolitan Sewerage District, and this year it is celebrating its 100th anniversary. For generations, homeowners, landscapers, garden-center employees, and lawn care professionals have known Milorganite as the slow-release nitrogen fertilizer with the familiar bag, loyal […]
ChatGPT vs. Claude: The Difference Isn’t What You Think
ChatGPT vs. Claude. If you spend any time in marketing, development, or even just scrolling LinkedIn lately, you’d think people were picking sides like it’s a rivalry. There are strong opinions on both sides. Some are all-in on ChatGPT. Others are convinced Claude is the better path forward. It’s starting to sound less like a […]
The Most Overlooked Tool in Your AI Stack
AI tools get plenty of attention, but projects may be the most overlooked way to make them truly useful. Here’s how Trivera is using project-based AI workflows to improve consistency, reduce friction, and turn recurring marketing work into a more structured system.
Don’t Fire Your SEO Yet: Why Smart Marketers Play Both Sides of the AI Search Shift
AI search is changing how people discover information, but that does not mean traditional SEO is dead. In this post, Tom Snyder explains why smart marketers should resist the urge to abandon proven search strategies in favor of hype. The brands that win will be the ones that strengthen SEO while adapting for the growing influence of AI-driven discovery.
The Retained Services Advantage: Why the RSA Model Produces Better Marketing Outcomes
Many companies invest in websites, SEO, paid media, and AI tools, yet still struggle to see consistent results. The problem is rarely a lack of tactics. It is a lack of strategy. A Retained Services Agreement (RSA) replaces disconnected marketing activity with a coordinated, strategy-led partnership designed to align channels, adapt to change, and deliver stronger long-term outcomes.
Gold Medal Marketing: What the U.S. Men’s and Women’s Hockey Teams Teach Us About Digital Strategy
Big wins rarely come from one highlight moment. They are built on structure, depth, and disciplined systems. Here’s what Olympic gold hockey teaches us about building digital marketing strategies that consistently win.