What you will learn
More than 90% of internet searches are handled by Google. Unfortunately, more than 50% of these searches end without a click to any website. What's happening?
In today's world of social distancing, e-commerce (even for B2B), and online selling, your online presence is more important than ever. In this session, the Strategy and SEO team from Trivera breaks down the recent changes Google has made to search, including recent major algorithm updates and new search features. We also touch on algorithmic bias, how digital advertising can help (or hurt) your brand, and share ideas for how your business can be found in the ever-changing world controlled by Google.
Christina focuses on linking each client’s ongoing online and content marketing needs to business goals and ROI.
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