Since 2018, Brewer Company has partnered with Trivera to transform and grow their digital ecosystem. From a single website build to a multi-site strategy spanning four brands, Trivera continues to deliver digital marketing, hosting, and ongoing optimization that supports Brewer’s long-term success.
Brewer Company, a trusted manufacturer of quality medical and dental products, first partnered with Trivera in 2018 to strengthen their digital presence. What began as a single website project has evolved into a long-standing partnership that supports website management, SEO, PPC, hosting, and strategic growth across multiple Brewer business units.
The Challenge
Brewer needed a digital partner who could evolve alongside their business and support both the medical and industrial sides of the brand. Their flagship site, brewercompany.com, required optimization and digital marketing support to improve performance and visibility.
As the company restructured its brand and expanded into new markets, Brewer required new websites, coordinated launches, and seamless integration with external branding efforts, all without disrupting their digital marketing momentum.
The Approach
Trivera began by applying our Digital Marketing Process to optimize brewercompany.com. The project quickly expanded to include multiple web properties, each with its own audience and strategic goals.
Key Initiatives
Website Design & Development
- Full rebuilds for brewercompany.com and acuityfoam.com
- Management and optimization of shop.brewercompany.com
- Collaboration with Brewer’s branding partner to launch brewerseating.com
SEO & PPC Strategy
- Comprehensive keyword research and ongoing implementation
- Conversion-focused paid search campaigns across product lines
- Monthly reporting, analysis, and refinement
Analytics & Technical Improvements
- GA4, GTM, and Search Console setup
- Custom goal tracking and event tagging
- Technical SEO fixes such as redirects, sitemap corrections, and structured data
- UI and UX updates, accessibility improvements, and enhanced on-site search
Hosting & Support
- All sites hosted on Trivera’s fully managed environment with SSL security, proactive updates, and guaranteed uptime
- Ongoing maintenance, CMS updates, and performance monitoring
This partnership is built on a Retained Services Agreement, giving Brewer consistent access to Trivera’s expertise, responsive support, and forward-looking strategy.
The Results
Today, Brewer’s web ecosystem is stable, scalable, and optimized for performance across all four active websites.
The company benefits from:
- Improved organic visibility and paid search performance
- Streamlined website management and faster page load times
- Consistent digital voice across brands and audiences
- Reliable hosting and proactive technical support
