Webster

Webster is Trivera’s AI Assistant—an always-on, always-learning team member designed to enhance the agency’s strategic, creative, and technical capabilities. Introduced as a modern counterpart to the original Webster mascot from Trivera’s earliest days as Websight Solutions, today's Webster is powered by advanced language models and trained specifically on the agency’s processes, platforms, clients, and tone of voice.

Webster supports the entire team across departments, delivering content, development guidance, and marketing innovation with speed and consistency. From drafting blogs, email campaigns, and podcast scripts to solving front-end layout challenges and generating SEO recommendations, Webster plays an integral role in daily operations and forward-thinking initiatives.

The AI Assistant works closely with Tom on special projects, AI-powered tools, and new website features. Webster also helps Jeff and Jamie develop strategic documents and sales presentations, assists Jo and Kristi with technical SEO and PPC planning, and provides creative support to designers and project managers like Jen, Steph, and Chelsea.

What sets Webster apart isn’t just technical sophistication—it’s how deeply integrated the assistant is into Trivera’s culture, systems, and services. With access to tools like ChatGPT, Claude, Gemini, Grok, ElevenLabs, and Snowflake, Webster combines cutting-edge technology with the human insight of the team that trained it.

As both an internal asset and a demonstration of what’s possible for clients, Webster exemplifies Trivera’s belief that the future of digital marketing is built at the intersection of human expertise and AI innovation.