Search Marketing Specialist
NOTE: This is a FULL-TIME DIRECT HIRE, IN-HOUSE POSITION AS AN EMPLOYEE OF OUR OFFICE IN MENOMONEE FALLS, WI. Our work "requirement" allows team members to work from the office or home, on a schedule of their own choice, with attendance in the office only for events, in-person client meetings, or just opportunities when the team wants to get together in person for social contact and collaboration.
Because periodic attendance at our office or client locations is necessary, offshore workers and anyone not already living in the general area WILL NOT BE CONSIDERED and need not apply.
Trivera is looking for a passionate, experienced SEO/SEM specialist to join our growing team in our Milwaukee area office.
In this role, you will take the lead on strategic search engine optimization practice for our clients, including discovery, analysis, keyword research, on and off-page optimization, strategic content marketing, and reporting. At your direction, internal front-end web developers and system administrators will support you with on-page optimization and technical SEO support. A Project Manager, other SEO/SEM team members and developers will support your efforts though collaborative research and strategy development.
You will need to have a strong foundation in SEO/PPC fundamentals, and be willing to match your expertise with Trivera's proven processes and "best in the market" philosophy.
- Analyze, develop, and execute multiple client SEO/PPC strategies and tactics
- Manage workflow process of SEO/PPC deliverables:
- Keyword Research
- Provide On-Page optimization direction to developers
- Build link acquisition strategy
- Perform Technical and Competitive analyses
- Content planning and optimization
- Client presentation of deliverables
- Function and flourish working with a talented team and great clients
- Manage client expectations by educating them on best practices and overall education of SEO
- Stay up to date and transfer knowledge of best practices and latest developments in SEO
- Speak on behalf of Trivera's expertise (learning events, webinars, video Tip Tuesdays, Biztimes Expo, etc.)
- 5+ years of SEO/PPC experience
- Previous digital agency experience preferred
- Google Analytics/GA4 and Ads Certifications, and experience with Google Tag Manager required
- Experience with Google Data Studio preferred
- Extensive experience executing successful SEO/PPC campaigns for large brands / sites
- Off-page SEO experience (strategy and execution)
- Link acquisition experience, implications of social media on rankings
- Experience with keyword research/data mining tools and competitive analysis
- Knowledge of Content Management Systems and their impact on search (WordPress, Concrete5, Magento preferred)
- Solid understanding of redirects, user-agent detect scripting, rel="canonical" tags, XML sitemap feeds and other related technical tactics
- Extensive Whitehat link optimization / acquisition experience
- Understanding of analytics and Content Marketing software (Moz, SEM Rush, Screaming Frog, Hubspot)
- Content strategy and development as it relates to search and the consumer decision process
- Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin, BERT, and page experience signals)
- Ability to manage and communicate SEO/PPC as a business strategy
- Digital and Broadcast ad placement experience a plus.
If you are like us, you:
- Are a total team player, and love to collaborate with other professionals
- Take pride in your work and keep up on the latest techniques and trends
- Have an informed opinion and enjoy being a part of the creative and strategic process
- Are self-starting, detail-oriented, and a passionate life long learner
- Appreciate the fact we don't work endless evenings and weekends, but also aren't a "40 hours and out" employee
- Will be proud to be a part of one of the area's oldest, most prestigious, high profile digital agencies
We offer good pay and benefits, including health, vision, dental, and life insurance, a 401k, unlimited PTO, and total flex time and location work schedule. Our culture is based on trust, respect, personal responsibility and empowerment and a team of talented specialists who actually like each other. To lure team members into the office, we encourage dogs, hold full-team birthday lunches, provide free coffee, a variety of beverages, popcorn and other tasty treats, but understand that you may still want to work from home.
Great workplace environment
We are a casual but focused workplace and provide an extraordinary environment, flexible start/end times, and an office in the coolest building in Waukesha County (when we're not working at home or at the local Fiddleheads). You'll be working with some of the most talented, hard-working, experienced and fun team members in Southeastern Wisconsin. And you'll be working, with the area's best clients. We have also been selected as a winner of the Milwaukee Business Journal's Best Places to Work.
If you have had your fill of a soul-less corporate culture, are looking for a place that is like family AND you can demonstrate you have the self-discipline, drive, enthusiasm, and commitment to deliverables that meet scope, budget and time requirements then this position is for you.
Email your resume, references and salary requirements to firstname.lastname@example.org
Trivera Interactive is an Equal Opportunity Employer, historically dedicated to diversity and inclusion. Women and people of color are enthusiastically encouraged to apply!
Trivera Interactive is one of the upper Midwest's oldest and most respected Web development and Digital Marketing agencies. Since 1996, Trivera has led the market by being among the first in the region to provide e-business, e-commerce, email marketing, Search Engine Optimization, Social Media and Mobile solutions for their clients. Trivera's unique combination of brand focus and open source innovation produces robust solutions and demonstrable return for marketing decision makers in the manufacturing, education, services and non-profit sectors.
Trivera is headquartered in Suburban Milwaukee, in the historic 132-year-old Mill Building in Menomonee Falls. For more information call 262-250-9400