How, and WHY Smart Marketers Leverage Summer to Get Ahead
Last summer, I wrote about how successful marketers don’t take the summer off. The point wasn’t that people shouldn’t enjoy vacations, spend time with family, or take advantage of Wisconsin’s precious few months of great weather. The point was that while many organizations shift into cruise control during the summer, the smartest marketers see something else. Opportunity. […]
Lessons from the NFL Draft About Building a Smarter Marketing Team
What successful NFL teams gets right about building winning teams is exactly what most companies get wrong about marketing. It is not about a first round draft pick. It is about building the right team, in the right roles, around a clear strategy.