How, and WHY Smart Marketers Leverage Summer to Get Ahead
Last summer, I wrote about how successful marketers don’t take the summer off. The point wasn’t that people shouldn’t enjoy vacations, spend time with family, or take advantage of Wisconsin’s precious few months of great weather. The point was that while many organizations shift into cruise control during the summer, the smartest marketers see something else. Opportunity. […]
Milo, Milorganite, and How an AI Agent Becomes More Than a Chatbot
Milorganite is not just another lawn and garden brand. It is a Wisconsin original, a product of MMSD, the Milwaukee Metropolitan Sewerage District, and this year it is celebrating its 100th anniversary. For generations, homeowners, landscapers, garden-center employees, and lawn care professionals have known Milorganite as the slow-release nitrogen fertilizer with the familiar bag, loyal […]
Lessons from the NFL Draft About Building a Smarter Marketing Team
What successful NFL teams gets right about building winning teams is exactly what most companies get wrong about marketing. It is not about a first round draft pick. It is about building the right team, in the right roles, around a clear strategy.
The Counterintuitive Move That Made Paid Media More Profitable
Firecrown had beloved brands and loyal audiences, but their marketing systems weren’t built for today’s intent-driven world. By unifying their strategy, tightening targeting, and empowering their internal team, Trivera helped them modernize their digital marketing, boost efficiency, and drive a 40% lift in ROAS across key properties.
AI Commerce Arrives: What ChatGPT Checkout Means for Your Business
OpenAI just launched Instant Checkout inside ChatGPT, letting users buy products directly in the chat. Here’s what it means for your business — and how to get ready.
GPT-5 Is Here… What It Means for You
Discover how GPT-5’s advanced reasoning, multi-modal capabilities, session memory, and safer output are revolutionizing marketing—when used by true experts.