AI – Powerful Tool, or 2024’s Shiny Object?
While AI can help automate and speed up certain tasks, in 2024, it will be most effective when used as a tool to augment human capabilities rather than replace them. The synergy between AI technology and human expertise is likely to be the key to unlocking the full potential of digital marketing in the future.
How to Do a Digital Competitive Evaluation
Conducting a digital competitive evaluation is essential in today’s market, where understanding your competition can make or break your online success. In this blog, we will explore the reasons for doing competitive research, the pitfalls to avoid, and how to conduct an effective digital competitive audit.
Concrete5 Version 9: New Features and a (Not) New Name
With Concrete5 Content Management System’s new version 9 come new features and a new name: Concrete CMS
4 Visitor Groups Your Website Needs To Be Ready For
You know who your audience is, or do you? This blog post from Tom Snyder, a digital marketing marketing agency CEO, takes a look at visitors you might not be thinking about.
3 Signs You Need to Hire a Digital Marketing Company
Hiring a digital marketing agency is not an easy decision, but here are some signs it might be time to hire specialists to support your online marketing efforts.
Trivera – Celebrating 25 Years of Excellence
For Trivera, January 2021 marks not just another year. This is a big one. 25 years in business. Our silver anniversary.
3 Reasons Why UX Trumps Website Design
How will Google’s new Core Web Vitals affect your ranking in the SERPs? It’s all part of a best practices user experience. Learn more in this new blog from Tom Snyder, president at 25-year-old Trivera Interactive in Milwaukee.
10 Steps to Digital Marketing Success
Every good digital marketing strategy includes a strategic marketing process that starts with research before a website buildout and continues long after. Check out this blog post to learn more about Trivera recipe for online marketing success.
CCPA Enforcement Begins
One thing the pandemic hasn’t affected is the beginning of the enforcement of the California Consumer Privacy Act, which went into effect July 1. If you electronically collect data or work with third parties that collect it from California residents on your behalf, this law could affect you. Get Milwaukee- based digital marketing firm Trivera’s take on CCPA in this new blog post.
Your Digital Marketing Plan Starts with the E in Evolve
Everything evolves. We believe your brand strategy should be a natural evolution of where you came from and where you’re trying to go. Trivera’s evolve strategic marketing process honors who you are while using research applied to the possibilities of digital technology, giving you the courage to break out of the rut of sameness. Let’s have a conversation.
Your Digital Presence, Trivera and COVID-19
Your Digital Presence, Trivera and COVID-19
3 Lessons from the Current Explosion of ADA Website Compliance Lawsuits
With the number of federal website accessibility lawsuits skyrocketing 177 percent since 2018, we’ve seen more site owners wanting to make their sites compliant with Web Content Accessibility Guidelines (WCAG). While most are doing so because they’ve been ordered by courts to do it to settle lawsuits, a growing number are doing it to avoid lawsuits. Here a few things you can learn from those lawsuits to avoid your own