Author: Tom Snyder

Tom Snyder, founder, president and CEO of Trivera, a 30-year-old strategic digital marketing firm based in suburban Milwaukee. Tom has been blogging since 1998, sharing the insight gained from helping businesses and organizations reinforce their brands by taking full advantage of digital and web technology as powerful tactics.

Marketing Lessons from the Life and Death of AJ Bombers

AJ Bombers wasn’t just a case study in early digital success — it became a brand that defined an era. And now, its story offers a full-circle view of what happens when brand, audience, and execution align… and when they drift apart. Here are four enduring lessons every marketer should take from its journey.

A Seismic Digital Shift Is Underway – Is Your Business on the Fault Line?

Man standing with brief case looking at skyline

You know that feeling. That quiet, creeping sense that something massive is shifting right underneath us.  You feel it. And if you’re honest… you’re scared. Not because you’re weak, but because you’re not prepared. You’re not doing anything about it yet, because you don’t fully understand it. But you can tell: it’s coming fast. And […]

Design Smarter: Why Above-the-Fold Doesn’t Mean What You Think

Man looking at diagrams of wireframes

For years, web designers have argued over what belongs above the fold. But what if that’s the wrong debate entirely? Tom Snyder, Jen Elias, and Stephanie Senechal unpack why smart design starts with strategy—not screen position—and share real data that shows what actually works.

Is It Time for a Digital Spring Cleaning?

computer with vase and flowers

Is your digital presence overdue for a cleanup? From outdated content to broken tags, here’s how a strategic digital spring cleaning can uncover hidden issues—and why doing it without expert help might hurt more than help.

Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles

Eagles

For years, the Friends of Big Bear Valley Eagle Live Nest Cam has quietly streamed the lives of Jackie and Shadow, a bonded pair of bald eagles who chose to make the valley their permanent home. Wildlife enthusiasts have tuned in to the 24/7/365 live stream to watch eggs laid, eaglets hatched, storms weathered, and […]

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