How Smart Marketers Know What to Do Next
When your marketing is already working, deciding what to do next can be harder than fixing what’s broken. Learn how smart marketers evaluate new opportunities, avoid diminishing returns, and justify the investments most likely to create real value.
6 Lessons for Marketers from the 2026 FIFA World Cup
The 2026 FIFA World Cup showed marketers how strong hooks, unfolding stories, passionate audiences, customer experience and authentic advocacy can earn sustained attention. Here are six lessons brands can use to become more relevant and harder to ignore.
The ROI Killer That Smart Marketing Leaders Are Now Eliminating
Operational friction quietly drains marketing ROI by turning workarounds, manual steps, approval delays, and outdated processes into “the way we do things.” AI can help reveal those hidden inefficiencies, but the real opportunity is rethinking the process itself.
What You’ve Been Forgetting While Chasing AI
AI is changing how businesses work, but chasing tools without a strong strategy can expose more weaknesses than it solves. Here’s why positioning, trust, expertise, and customer experience still matter.
How, and WHY Smart Marketers Leverage Summer to Get Ahead
Last summer, I wrote about how successful marketers don’t take the summer off. The point wasn’t that people shouldn’t enjoy vacations, spend time with family, or take advantage of Wisconsin’s precious few months of great weather. The point was that while many organizations shift into cruise control during the summer, the smartest marketers see something else. Opportunity. […]
Milo, Milorganite, and How an AI Agent Becomes More Than a Chatbot
Milorganite is not just another lawn and garden brand. It is a Wisconsin original, a product of MMSD, the Milwaukee Metropolitan Sewerage District, and this year it is celebrating its 100th anniversary. For generations, homeowners, landscapers, garden-center employees, and lawn care professionals have known Milorganite as the slow-release nitrogen fertilizer with the familiar bag, loyal […]
Webhooks: The Buyer-Intent Data Your Analytics Dashboard Misses
Your analytics dashboard can show sessions, bounce rates, and conversions, but it rarely tells you what buyers were actually trying to understand. Webhooks, AI chat transcripts, and other conversational data can expose the questions, concerns, and intent signals that help marketers make smarter decisions.
Milwaukee Mitchell International Airport: the Case for Decades of Continuous Digital Evolution
For a lot of businesses, a website launch feels like the finish line. The redesign is complete. The new branding is live. Everybody breathes a sigh of relief and assumes the hard part is over. In reality, that’s usually the moment the clock starts ticking. Because websites no longer age slowly. Technology changes. Accessibility standards […]
Claude: The World’s Most Dangerous New AI Tool
30 years ago, when Trivera was just me selling websites during the day and building them at night, I would have David Letterman on the TV on my desk. Paul Shaffer and “The World’s Most Dangerous Band” became part of the soundtrack of those early web days for me. The joke, of course, was that […]
The Hidden Cost of Marketing Indecision
There’s a moment we see all the time. The strategy is set. The campaign is built. The website is ready. The emails are written. The media plan is in place. Everything is lined up. And then… nothing moves. It’s waiting on approval. One more review. One more round of alignment. One more conversation before someone […]
Lessons from the NFL Draft About Building a Smarter Marketing Team
What successful NFL teams gets right about building winning teams is exactly what most companies get wrong about marketing. It is not about a first round draft pick. It is about building the right team, in the right roles, around a clear strategy.
AI Trends in B2B Marketing for 2026
AI didn’t replace marketing. It exposed it. Here’s what actually changed from 2024 to 2026 and what still matters.