‘Twas the week before Christmas…
A calendar full of get-togethers, gift exchanges, and more than a few holiday movies playing in the background. It’s a season built for slowing down, reconnecting, and catching your breath before the new year begins.
But while many companies are in full holiday mode, smart digital marketing decision makers are doing something a little different.
They’re using this quieter time to get a head start on the new year.
Instead of waiting for January to roll around with big plans and good intentions, they’re already thinking about what their brand needs to be more effective, more visible, and more competitive in 2026. They’re putting their brand on their own gift list.
Because the best gifts aren’t the flashy ones. They’re the ones that keep paying you back long after the holidays are over.
Here are four last-minute gift ideas you can still give your brand. Each one designed to keep on giving throughout 2026 and beyond.
Gift #1: An AI Agent
An AI Agent is one of those gifts that sounds futuristic until you realize it can start working for you almost immediately.
At its core, an AI Agent is a trained, brand-aware assistant that lives on your website and helps visitors get answers, take action, and move forward. It’s built using your actual content, your services, and your business rules, not generic internet knowledge.
This isn’t a chatbot that guesses. When done right, an AI Agent understands what you do, who you serve, and how to guide people toward the right next step. It sounds like your brand, not like it’s reading cue cards it doesn’t fully understand.
The gift here is leverage. Your website becomes more than a digital brochure. Visitors get immediate, accurate answers. Your team spends less time fielding repetitive questions. Leads arrive more informed and better qualified.
Throughout 2026, an AI Agent keeps working quietly in the background, nights, weekends, and holidays included, improving the experience your brand delivers every single day.
And if done right, it sounds like a well-trained, experienced member of your team, not some triple dog dare with their tongue stuck a flagpole!
Gift #2: An AI Podcast
Podcasting has always been a powerful thought leadership tool. The problem is consistency.
Writing scripts, recording episodes, editing audio, publishing on schedule. It’s hard to sustain, especially when content creation already feels like a full-time job.
An AI Podcast changes that equation. Instead of asking your team to become podcasters, it turns your existing blogs, insights, and expertise into professionally produced audio content. Your ideas become episodes without adding another recurring commitment to your calendar.
This isn’t about chasing podcast fame. It’s about extending the reach of the thinking you’ve already invested in. Your content becomes more accessible. Your brand shows up in places where people prefer to listen rather than read.
As voice-driven discovery and AI-powered assistants continue to grow in 2026, having your expertise available in audio form isn’t a novelty. It’s a smart way to make sure your ideas keep circulating, even when your team is focused elsewhere.
That’s a gift that keeps reinforcing your authority long after the episode goes live.
And with characters like Chip and Nova, your hosts will speak with authority, not a couple of puzzled bystanders wondering how the carpet got wet.
Gift #3: A Retained Services Agency Relationship
This one might not fit neatly under the tree, but it may be the most valuable gift on the list.
A retained services relationship is about momentum. Instead of reacting to marketing needs one project at a time, you get a dedicated team that understands your business, your goals, and your priorities.
With Trivera’s retained services approach, strategy and execution live together. SEO informs content. Content supports campaigns. Campaign data feeds ongoing optimization. Progress is reviewed monthly, ideas are grounded in performance, and next steps are always visible.
The real gift is continuity. Over time, retained services compound. Insights build on insights. Small improvements stack up. Adjustments happen faster because the team already knows your landscape and isn’t starting from scratch each month.
As 2026 unfolds, this kind of partnership gives your brand stability in an environment that rarely stands still.
And it provides a gift that truly keeps on giving month after month the whole year long: clear performance reports, meaningful KPIs, and forward momentum. Not just a different jelly.
Gift #4: A New Website
If your website is more than a few years old, there’s a good chance it was built for a very different digital reality.
A modern website isn’t just about design. It’s about performance, clarity, accessibility, and how well it supports both human visitors and AI-driven discovery.
A new website gives you the opportunity to rethink messaging, simplify conversion paths, integrate AI tools, and structure your content so it’s clear, credible, and easy to understand. Not just for users, but for the systems increasingly responsible for summarizing and recommending content.
This isn’t about erasing what came before. It’s about recognizing what still works, what doesn’t, and what needs to evolve so your brand isn’t held back by decisions that made sense years ago.
Done right, a new website becomes the foundation everything else builds on. Campaigns perform better. Sales conversations start further down the funnel. Prospective clients arrive more informed and more confident.
Your brand will wake up transformed, no longer haunted by the ghosts of website technologies past.
Smart marketing decision makers know that the best gifts aren’t the loud ones or the last-minute add-ons. They’re the ones that quietly fix what’s been broken, remove friction, and set things up so the year ahead runs better than the last. Whether it’s clearer conversations, better systems, or a stronger foundation, these are the kinds of moves that don’t come from store. They are gifts that perhaps … mean more than a little bit more!
Trivera’s gift for you
If you’re not a Trivera client yet, we have a gift for you too.
We’re offering a free marketing consult. No pressure. No canned pitch. Just a focused conversation about where your brand is today, where it needs to go in 2026, and which of these investments would make the biggest impact.
Sometimes the most valuable gift isn’t the tactic. It’s taking the first step to give your brand its wings.
A Holiday Wish from Team Trivera
From all of us at Trivera, including Me, Marjie, Jamie, Jeff, Katie, Jo, Jen, the other Jen, Steph, Kristi, Jonah, Sue, Matt, Webster, Chip, and Nova, we wish you a happy holiday season and a prosperous, successful new year.
May 2026 be the year your marketing works smarter, your brand grows stronger, and the gifts you give your business truly keep on giving.
