Overview
Potawatomi Casino | Hotel, a premier entertainment destination in the Midwest, has been a valued Trivera client for more than a decade. Our partnership began not with a website, but with a forward-thinking social media strategy. At a time when tribal organizations were cautiously exploring platforms like Facebook and Twitter, Potawatomi turned to Trivera to create and implement a compliant, strategic approach to these emerging channels. A few years later, we expanded our efforts to redesign and rebuild their website, a property that has since undergone multiple redesigns and continuous enhancements.
What started as a focus on social media has evolved into a comprehensive digital alliance. Today, Trivera provides ongoing data insights, SEO optimization, technical upgrades, and major domain migrations, enabling Potawatomi to continually strengthen and grow its digital presence.
The Challenge
Potawatomi faced several significant digital hurdles:- Two distinct casino locations – Milwaukee and Carter – operating on separate websites and platforms
- A brand identity and domain strategy in flux, with paysbig.com and cartercasino.com falling short of delivering a unified digital experience
- Increasing competition in the entertainment space requiring improved mobile usability, clearer user journeys, and stronger SEO performance
- A need for an ongoing, data-informed digital strategy to optimize web performance across a range of content, promotions, and visitor types
The Solution
Trivera led a phased overhaul of Potawatomi’s digital ecosystem, with a focus on consistency, cohesion, and conversion.
User Experience Review and Redesign
Trivera conducted a full review of the user interface and experience on paysbig.com. This included restructuring the navigation, simplifying the information architecture, and refreshing the design based on Potawatomi’s brand guidelines.
Multi-Site Merge
The Carter Casino site was replatformed and merged into the same ConcreteCMS instance as paysbig.com. This allowed the Carter team to manage their own content while maintaining design consistency across both properties.
Domain Consolidation
Trivera architected and executed the migration of all web properties to the unified domain potawatomi.com. The process included a comprehensive SEO mitigation and redirect strategy to preserve search authority, limit traffic loss, and maintain brand equity.
Performance Monitoring and Optimization
Trivera delivers monthly reporting on site performance and SEO. In March 2025 alone, the site saw over 266,000 sessions with an engagement rate of 60.5 percent. Promotion pages generated over 34,000 views.
Content and Promotions Support
Strategic landing pages such as Monday Points Race and Roll Riches continue to drive strong engagement and extended time on site.
Mobile Optimization
With over 74% of traffic coming from mobile devices, the redesign focused heavily on speed, clarity, and ease of navigation across all screen sizes.
Additional Ongoing Services
- ADA-compliant SEO monitoring
- Hosting and maintenance
- Formidable Forms integration
- GA4 setup and custom dashboards
- Email and CRM transition support
- Geolocation functionality for personalized user experiences
Results
- Potawatomi now delivers a unified brand experience across both locations through a single CMS
- SEO migration efforts preserved traffic and digital authority during major domain transitions
- Improved navigation and content strategy have increased session duration and user engagement
- Content teams can manage both Milwaukee and Carter sites efficiently within one platform
Analytics for Milwaukee
Analytics for Carter
A Partnership Built to Scale
From the first website redesign to full-scale digital transformation, Trivera’s relationship with Potawatomi Casino | Hotel exemplifies the long-term value of collaborative digital strategy. As Potawatomi’s entertainment footprint grows, Trivera will continue to provide support, whether through the launch of new promotions, evolving analytics strategy, or exploring future AI integrations.
Potawatomi’s digital presence is built to evolve. And so is our partnership.
