Last updated: July 9, 2025
Trivera Interactive (“us”, “we”, or “our”) believes in being clear and transparent about how we collect and use data related to site visitors. We use cookies on trivera.com (the “Service”) to provide the best possible user experience. This Cookie Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies, and further information about cookies.
What are cookies?
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you. Cookies can be “persistent” or “session” cookies.
Session Cookies: These are temporary cookies that are deleted when you close your browser.
Persistent Cookies: These remain on your device until they expire or are deleted.
How Trivera uses cookies
When you use and access the Service, we may place a number of cookie files in your web browser. We use cookies to:
- Enable certain functions of the Service
- Provide aggregate analytics and performance monitoring
- Store your preferences and settings
- Enable relevant, interest-based advertisement delivery
- Detect and defend against fraud and other risks to protect users and partners
- Improve the performance of the Service
- Maintain chatbot conversation context and user preferences
- Support podcast and media playback functionality
- Remember your cookie consent preferences
- Support Global Privacy Control (GPC) signals
- Personalize your experience based on past interactions
We use both session and persistent cookies on the Service and we use different types of cookies to run the Service. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
Types of Cookies We Use
Strictly Necessary Cookies
Purpose: These cookies are essential to provide you with services available through the website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Duration: Session and persistent cookies
Examples: Authentication cookies, security cookies, cookie consent preferences, chatbot acceptance status
Performance and Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our website by collecting information anonymously. They are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor.
Duration: Up to 2 years
Third-party services: Google Analytics, MOZ, SEMrush
Examples: Page views, bounce rate, traffic sources, user behavior patterns, time spent on pages
Functional Cookies
Purpose: These cookies enable enhanced functionality and personalization. They allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
Duration: Up to 1 year
Examples: Language preferences, region settings, user interface customizations, accessibility settings
Targeting and Advertising Cookies
Purpose: These cookies are used to deliver advertisements that are more relevant to you and your interests. They track your browsing habits to enable Us to show advertising which is more likely to be of interest to You. These Cookies use information about your browsing history to group You with other users who have similar interests.
Duration: Up to 1 year
Third-party services: Google Ads, Facebook Pixel, LinkedIn Insight Tag, HubSpot
Examples: Ad targeting, conversion tracking, remarketing, audience segmentation
Chatbot Cookies
Purpose: These cookies support our AI-powered chatbot functionality provided by ElevenLabs. They maintain conversation context, remember user preferences for voice/text interaction, and support the chatbot consent mechanism required before initiating conversations.
Duration: Session and up to 30 days
Third-party services: ElevenLabs
Examples: Conversation history, voice settings, chatbot acceptance status, interaction preferences
Media and Podcast Cookies
Purpose: These cookies support embedded media content from Buzzsprout and other platforms. They remember playback positions, volume preferences, and help provide content recommendations.
Duration: Session and up to 90 days
Third-party services: Buzzsprout
Examples: Playback position, volume preferences, content consumption patterns, media interaction data
Third-party cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and provide enhanced functionality.
Analytics and Performance
- Google Analytics: Web analytics service that tracks and reports website traffic. You can opt-out by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
- Google Tag Manager: Tag management system for website analytics and marketing
- MOZ: SEO and website performance analytics. Privacy Policy: https://moz.com/privacy-policy
- SEMrush: Digital marketing analytics. Privacy Policy: https://www.semrush.com/company/legal/privacy-policy/
Advertising and Marketing
- Google Ads (AdWords): Advertising service for targeted advertisements. Opt-out: http://www.google.com/settings/ads
- Facebook Pixel: Analytics tool for Facebook advertising. Manage: https://www.facebook.com/settings?tab=ads
- LinkedIn Insight Tag: Analytics for LinkedIn advertising campaigns
- HubSpot: Marketing automation and CRM platform. Privacy Policy: https://legal.hubspot.com/privacy-policy
- Mailchimp: Email marketing service. Privacy Policy: https://mailchimp.com/legal/privacy/
Functional Services
- ElevenLabs: AI chatbot service for customer support. Privacy Policy: https://elevenlabs.io/privacy
- Buzzsprout: Podcast hosting and analytics. Privacy Policy: https://www.buzzsprout.com/privacy
- ReCAPTCHA: Security service to protect against spam and abuse. Privacy Policy: https://policies.google.com/privacy
Social Media Integration
- Facebook: Social media integration and Facebook Page insights
- LinkedIn: Professional networking integration
- Twitter: Social media sharing and integration
Your Cookie Choices and Rights
Cookie Consent Management
We provide several ways for you to manage your cookie preferences:
- Cookie Consent Banner: On your first visit, you’ll see a banner allowing you to accept or customize cookie settings
- Cookie Management Dashboard: Accessible through our website footer, allowing granular control over cookie categories
- Browser Settings: You can configure your browser to refuse or delete cookies
- Global Privacy Control (GPC): We honor GPC signals from your browser automatically
Chatbot Cookie Consent
Special Consent Required: Before using our AI chatbot, you must accept our terms and conditions which include consent for chatbot-related cookies and data processing. By clicking “Accept” in the chatbot interface, you agree to the use of cookies necessary to operate the chatbot and store conversation data for quality and training purposes.
Browser-Based Controls
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Global Privacy Control (GPC)
We recognize and honor Global Privacy Control signals. When we detect a GPC signal:
- We will not use targeting/advertising cookies without your explicit consent
- We will limit data sharing with third parties
- We will apply your privacy preferences across our Service
- Essential and functional cookies may still be used for basic website operation
Mobile App Controls
If you access our Service through a mobile app, you can control cookies through:
- App-specific settings
- Mobile device privacy settings
- Operating system controls (iOS/Android)
Opt-Out Options
You can opt out of specific cookie categories:
Analytics Cookies:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Our internal analytics: Use our cookie dashboard
Advertising Cookies:
- Google Ads: https://adssettings.google.com/
- Facebook: https://www.facebook.com/settings?tab=ads
- Industry opt-out: http://www.aboutads.info/choices/
- Network Advertising Initiative: https://www.networkadvertising.org/choices/
Functional Cookies:
- Chatbot cookies: Disable through our cookie dashboard or by not accepting chatbot terms
- Media cookies: Control through individual service settings
Impact of Disabling Cookies
Please note that if you delete cookies or refuse to accept them, you might experience the following limitations:
- You might not be able to use all features we offer
- You might not be able to store your preferences
- Some of our pages might not display properly
- The chatbot may not function or remember your conversation context
- Podcast playback positions may not be saved
- You may see less relevant advertisements
- Analytics and performance monitoring may be limited
- Social media integration features may not work
- Security features like fraud protection may be reduced
Cookie Retention and Deletion
Automatic Deletion
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Expire according to their set duration (from 24 hours to 2 years)
Manual Deletion
You can delete cookies at any time through:
- Browser settings and privacy controls
- Our cookie management dashboard
- Clearing browser data/cache
- Using privacy-focused browser extensions
Data Retention
Cookie data is retained according to our Privacy Policy and applicable legal requirements. Specific retention periods vary by cookie type and purpose.
Updates to This Cookie Policy
We may update our Cookie Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make changes:
- We will post the updated Cookie Policy on this page
- We will update the “Last updated” date
- For significant changes, we may provide additional notice through our Service
- We may request renewed consent for certain cookie categories
- You will be notified through our cookie consent banner if new types of cookies are added
Legal Basis for Cookie Processing
We process cookies based on:
- Consent: For non-essential cookies, we obtain your consent through our cookie banner and chatbot acceptance interface
- Legitimate Interest: For analytics and performance improvement cookies
- Contract Performance: For cookies essential to provide our Service
- Legal Obligation: For cookies required by law
International Transfers
Some of our third-party cookie providers may transfer your data internationally. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses
- Adequacy decisions
- Privacy Shield certification (where applicable)
- Your explicit consent
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, you can contact us:
- By email: privacy@trivera.com
- By visiting: https://trivera.com/cookie-policy
- By phone: 262-250-9400
- By mail: Trivera Interactive, N88 W16447 Main St., Suite 200, Menomonee Falls, WI 53051
Additional Resources
For more information about cookies and privacy:
- All About Cookies: https://www.allaboutcookies.org/
- Your Online Choices: https://www.youronlinechoices.com/
- Digital Advertising Alliance: https://www.aboutads.info/
- Global Privacy Control: https://globalprivacycontrol.org/
- Network Advertising Initiative: https://www.networkadvertising.org/
Note: This Cookie Policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.
