By Christina Steder, VP of Client Strategy
At Trivera, we love it when clients ask questions about the technology we use to support their business goals. Digital marketing changes all the time. Here are three questions we are often asked. And no, we don't think these are stupid questions at all!
1. What's the difference between SEO and PPC? SEO stands for Search Engine Optimization. This is the process we use to help your site rank higher on search engine results pages (SERPs). If you want to be on page 1 of Google, and aren't planning to advertise, our experts will use SEO to help make that happen. PPC stands for Pay Per Click. Pay per click ads are the ads that appear at the top of the results page when you conduct a Google, Bing, or Yahoo search. There are many reasons to combine SEO and PPC. We can help you decide the best balance between SEO and PPC to help support your business goals.
2. What's a wireframe? Wireframes are like the blueprint of your website. Just like a blueprint shows where the rooms are in your house but not what color the walls will be painted, a wireframe is a black and white sketch-style mockup of your website. At Trivera, we build interactive wireframes so you can see what happens when you click on different elements of your future website, and how your site will look on different screen sizes. Wireframes help you see what information will go on each page, and how the information will be organized. Wireframes do not have any photos or logos and use placeholder text only. This helps you as a client focus on where items such as images, videos, or buttons will be placed on a page without also having to evaluate design elements, such as colors, at the same time.
3. Why do we need to do a discovery? Can't we just start working right away? When you become a Trivera client or bring us a new project, we want to ensure we understand EXACTLY what you need. We apply best practices and research to your work so that we can bring you our best ideas and avoid any pitfalls during your project. Of course, if you need something immediately, we're happy to jump in and help, but our 20 years in business have shown us that taking time up front to fully map out your digital marketing strategy or website development project saves time and money in the long run. Our process identifies every aspect of your brand and your target audience so we can create a tactical plan to attract, engage and convert that target audience, then create the ROI to make your digital marketing plan an investment to be leveraged, rather than an expense to minimized.
4. What does Trivera mean? Trivera is Latin for "Three Truths." Those three truths are:
- Deliver a Product we can stand behind. Our product is "Digital Marketing that Converts." We know how all the pieces need to fit together to provide a website and digital marketing plan that achieve your brand and business goals, creating measurable success and significant ROI. We only recommend something if we believe it can help you achieve your business goals.
- Follow a proven process, but be agile. Our process begins with a proprietary discovery that identifies your needs and develops a long term strategic plan with defined, achievable goals. Then it continues with an agile approach to accommodate constantly and rapidly changing tactics, tools, customer preferences and market conditions while keeping the goals and budget as our guiding force.
- Commit to an ongoing relationship. Our Annual Service Agreement isn't just a document or a contract - it's our commitment and promise to be your long-term partner, delivering the highest quality work possible and helping you and your company achieve your goals.
Any other questions? Just let us know!
About Christina Steder
With 15+ years of experience in consumer product, professional service, and nonprofit marketing as well as brand strategy and client service, Christina provides strategic direction for our clients - linking their ongoing online and content marketing needs to business goals and ROI.
Photo Credit: Adobe Stock