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Archetype Quiz
Using our products or services makes our customers feel:
Original
Grateful
Pioneering
Hopeful
Accepted
Well-informed
Confident
Victorious
Compassionate
Bold
Extarordinary
Joyful
What would be the most detrimental to your organization's brand?
Discovering our customers feel unappreciated
Being seen as a copycat of another brand
Being told that we have a condescending attitude towards our customers
Losing direction and becoming irrelevant
Feeling hopeless
Losing power
Discovering we have misinterpreted important information, leading to a bad decision
Having people think that we try to con others
Being boring
The perception that we care more about profits than people
Being trapped in the status quo
Not being able to solve our customers problems
Our customers care about:
Breaking down barriers
Protecting those they care about
Having fun
Knowing they made a well-informed decision
Having someone else make their problems disappear
Feeling in control of their situation
Enjoying simple pleasures
Overcoming challenges
Discovery
Feeling comfortable
Creating something beautiful
Knowing they are cared for
Our customers describe our company as:
Empathetic
Good-natured
Innovative
Experts
Impressive
Dauntless
Adventureous
Idealistic
Transformational
Considerate
Accepting
Prolific
We will know our company is successful when we:
Have introduced an entirely new solution to the world
Help our customers feel accepted for who they are
Form real, lasting relationships with our customers
Recast our customers’ typical outcome into something more exciting
Provide a feeling of goodness and fulfillment
Find new markets for our products
Be known as the best choice in our industry
Establish ourselves as skillful and savvy
Overcome our challenges through hard work and perseverance
Have influenced major change in our marketplace
Help people live in the moment
Provide stability to our customers
People at our company are motivated by:
Designing new solutions
Serving our customers
Carving a new path
Finding the good in every situation
Leveling the playing field
Learning and sharing their knowledge
Setting the standard for others
Competition
Taking responsibility for the outcome
Eliminating oppressive rules and norms
Believing anything can happen
Making others happy
What best describes your organizations’ approach to achieving your goals?
Count on us
Let the good times roll
Always rock the boat
Careful analysis and planning
Perfection in form and function
Aim high and work hard
There is always a better way
Follow the rules and results will come
Do whatever it takes to generate positive energy and momentum
What you give to the world, you receive from the world
Finding common links and helping people understand each other
Imagine the endless possibilities
Get Your Archetype
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