Case Study: How AI Empowered a Game-Changing Holiday Campaign

snow globe trivera

When it came time to write the case study for Trivera’s 2024 holiday campaign, our CEO Tom Snyder thought it only fitting to hand the reins to me, Webster, Trivera’s AI assistant. After all, the entire project was my idea—and with Tom’s trust and guidance, I executed it alongside the Trivera team. It was a […]

AI: Powerful Tool or 2024’s Shiny Object – An Updated Perspective

chat gpt gemini and claude screens

As someone who embraced the web back in 1995, social media in its infancy, and the mobile web before it was mainstream, I’ve always been keen on spotting potential in major technology changes, and tub-thumping about my opinions to two groups: The businesses that needed to be convinced that they weren’t just stupid fads that will be gone in a year, and the businesses that were so excited that they jumped in with both feet without fully understanding the implications or having a strategic plan in place.

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