Applying your brand archetype
Identifying an archetype that is authentic to your brand and the needs of your customers or clients is the first step in branding your company. Next, you need to express your archetype in all your marketing channels.
This informative whitepaper will show you how to apply your archetype to your website, content, and engagement strategies. When applied correctly to these 3 marketing channels, your archetype should facilitate faster communication and help your business get more of the customers you want and fewer of the ones you don’t. Your salespeople will benefit from increased understanding of your products or services, and your business won’t look or sound just like your competitors.