Email marketing can be a powerful weapon in your digital business arsenal. But if perceived as spam, it can cause irreparable damage to your brand.
We all love timely, compelling and valuable emails from brands we trust. Those emails have high open and click-through rates and result in measurable contributions to a business or organization's success. Unwelcome, unrequested and unwanted spam from people and businesses we've never heard of get blocked by spam filters. Those that do get through get deleted before even being opened. In worst case scenarios they will even get the sender included in blacklists that block even legitimate emails.
It boils down to trust.
Trust between brands and their fans. And trust from those brands in an email marketing partner that knows the difference. Trivera has partnerships with the two largest opt-in email marketing platforms in the world. So you know you can trust Trivera to help you create a successful email program that reaches your target audience with the appropriate message and provides meaningful and measurable results.
About Tom Snyder
Tom Snyder, founder, president and CEO of Trivera, a 21 year old strategic digital marketing firm, with offices in suburban Milwaukee. Tom has been blogging since 1998, sharing the insight gained from helping businesses and organizations reinforce their brands by taking full advantage of digital and Web technology as powerful tactics in their marketing and communications strategy.
Photo Credit: Adobe Stock
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