If you ask Ashlin Sanders’ family, the Make-A-Wish® Foundation does so much good that it should be forever fully-funded by the federal government so it can continue its mission for thousands of years to come.
Sure, that’s an exaggeration and while we wouldn’t go that far, the folks here at Trivera agree. That’s why we were excited for the opportunity to help 7-year-old Ashlin get her wish: to star in a music video that breaks the internet.
She didn’t wish for a trip or to meet a pop star. All she wanted was for all her friends and others nationwide to watch her in a viral video.
For children such as Oconomowoc’s Ashlin who’s living with a kidney transplant as a result of end stage renal disease, a wish experience can be a game-changer. Research shows children who have wishes granted can build the physical strength and emotional empowerment they need to fight a critical illness. This usually improves their quality of life and produces better health outcomes.
Ashlin got her wish.
According to Forrest Doolen, marketing and communications director for Make-A-Wish Wisconsin, the twitter-verse and the rest of the internet came through. Her story — and her video, shot by foundationfilms.org, featuring the Kidz Bop tune “Best Time Ever” — was seen on all local media and even made its way to Good Morning America, picking up a few celebrity/influencer mentions along its journey.
Green Bay Packer Mason Crosby was one of those influencers. He spoke at the Make-A-Wish Wisconsin gala April 7 when the video debuted. During the event, he asked the crowd to share it. By the next day morning, Ashin’s video was picking up steam and by the end of April had close to 500,000 views.
Trivera’s social media plan extended the social media footprint beyond the Make-A-Wish world. We pitched and tweeted to bloggers, vloggers and other social media influencers. Other digital marketing strategies we suggested helped Ashlin’s video go as far and wide as possible, sharing the magic of this wish with the world around us.
Interested in Getting Involved?
You still have a chance to help Ashlin’s wish come true. Please watch and share her video on your social media to keep boosting her half million video views. You’ll find it on YouTube, on Ashlinswish.com, and below.
There are other ways to help too. In fact, you might be holding just the ticket. Nationally, Make-A-Wish needs more than 2.8 billion miles, or 50,000 round-trip tickets, to cover travel wishes each year.
Every donated mile helps wish kids and their families travel to destinations around the world. Once donated, your miles will never expire and are used to support wishes across the country. Learn more about donating frequent flier miles here. Or visit wisconsin.wish.org.
Giving back to our local community is a top priority at Trivera. We’re grateful we were able to help Make-A-Wish Wisconsin with this wish and look forward to the next opportunity to engage with our community.
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Make A Wish’s Mission
Since the Make-A-Wish Wisconsin chapter was founded in 1984, more than 6,700 Wisconsin families have experienced the power of a wish, resulting for many in a turning point in the fight against their illnesses. Make-A-Wish Wisconsin is celebrating its 35th birthday throughout 2019. Last year, the Chapter granted 402 wishes, more than ever before in Wisconsin. Currently, more than 350 Wisconsin children are in the process of having their life-affirming wishes granted
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