by Tom Snyder on Mar 22, 2010


Regal Ware Worldwide™ is the leading United States manufacturer and marketer of high-quality stainless steel cookware.  Creating world-class multi-ply cookware, stainless steel cookware, gravity-cast aluminum cookware, and in-home water purification systems for nearly 100 years, with quality and consistency second to none.

An established Direct Sales brand, Regal Ware had decided to leverage its manufacturing expertise by re-entering the retail market and focusing on mid- to high-end retail cookware. With two major conventions on the horizon, and a Web site falling short on clearly and professionally communicating their branding message, they needed a polished team to rescue their Web site in short order.

Regal Ware turned to Trivera, another company with a long history of quality and consistency to help take their new message "bring people back to the family dinner table," to the public. Trivera was awarded the responsibility to develop a new site that would quickly and precisely convey the new brand, all in a matter of weeks for their first convention in Germany.

Tasked with creating that new Web presence, Trivera quickly became part of the Regal Ware  team, first understanding what their hosting, design and marketing needs were and then getting to work. Trivera's programming team implemented a powerful, open source content management system solution that would run on Regal Ware's servers and be feature-rich while still easy to use and manage. Trivera's strategy team reviewed the highlights of their new marketing and branding message and crafted a clean, intuitive site map to address it all. Using their expertise in best-practice, Trivera's design and development team built the new site. And finally Trivera's trainers made sure the Regal Ware internal Web team was fully instructed to take over the administration of the site. It was a total solution that not only addressed their needs but exceeded their expectations.

Trivera's ability to oversee details, work with Regal Ware's other outside vendors, understand and communicate clearly and efficiently the overall marketing message, all came together to produce a first rate, search engine friendly site, all in time for their first convention.

The momentum created by the initial engagement is continuing with ongoing strategic consultation, analysis of success metrics and discussion of new initiatives like Email marketing and Social Media as tools to help re-enforce this powerful brand to old and new markets alike.