Is your hosting infrastructure robust enough to accommodate the traffic that the upswing in the economy will produce?
Headlines this holiday season have pointed out that many e-commerce sites (including some of the larger "household names") have suffered outages, downtime, and inability to handle the traffic. And a robust economy in 2004 will only mean more of the same, especially for those who view hosting as something to do as cheaply as possible.
If you're a business that takes your Web presence seriously in 2004, you will use the low price of hardware as an incentive to put your site on a dedicated Web server that hosts ONLY your site. You'll locate your server at a provider with a great track record of uptime and connectivity knowing that they have the configuration and administrative expertise to produce similar results for your server.
Despite the small, three or four thousand dollar investment to buy and configure a fairly robust Web server, many will still choose to put their sites in a shared hosting environment. If that is the way you need to go, make sure that the hosting company you choose has a good reputation and a track record of uptime and connectivity. That's the only way to have the peace of mind that comes with a connection to the Web that is historically reliable.
As Henry Ford once said, "There is nothing in this world that someone cannot make a little cheaper and sell for a little less, and those who consider price alone are this man's lawful prey." That is especially true for Web hosting. The glut of hosting companies attempting to offer the lowest prices in the marketplace has produced an abundance of incredibly bad places to house Web sites.
We actually hear people boasting about how they can get their hosting for $3 a month. Of course, they'll be so proud of the "deal" they're getting, that they won't care that the site runs slowly, has limited bandwidth capacity, is on a server that is constantly being re-booted, and has excessive downtime.
Here are the results of a recent NetCraft uptime survey that will give you a peak at the comparative current and maximum continuous uptime statistics of several hosting providers in 2003.
|Hosting Provider||Current Uptime Days||Max. Uptime Days|
Statistics from NetCraft uptime survey December, 2003