by Tom Snyder on Feb 03, 2009


An observation from a guy who spent 13 years in radio business, and now has spent 13 years in the Internet business

  • Old media is about marketing
  • New media is about connecting.
  • Old Media is about displaying - New media is about embracing.
  • Old Media is about promoting - New media is about engaging.
  • Old Media is about advertising - New media is about interacting.
  • Old Media is about visibility - New media is about transacting.
  • Old Media is about push - New media is about pull.
  • Old Media is about interruption - New media is about anticipation.
  • Old media is about one to many - New media is about many to many more.

Old media is about "running it up a flag pole" - New media is about thousands of your fans eager to run your flag up millions of flagpoles.

It's no wonder that old media is dying. What's unfortunate us how many businesses are still spending so much money to keep it on life support.