As the Web becomes more tightly woven into the fabric of everyday lives, mini-laptops, iPhones, Treos, Blackberries and other smart phones are rapidly becoming the preferred method for the growing number of people to get their information on the go.
To meet the needs of travelers who access the Web via those wireless devices, Milwaukee 's General Mitchell International Airport has launched a mobile version of their Web site.
While Web sites have always been accessible via any device that can access the internet, the smaller screens and lack of a browser standard for the new generation of wireless devices typically causes the information to be displayed in an unusable, unfriendly and hard to navigate format. The new GMIA mobile site uses the industry's best practices to create a bandwidth-friendly experience, formatted to fit the smaller screens of most mobile devices. In addition, the site has a pared-down content set geared to contain only the information that people will typically be looking for on their mobile devices. The order of the items in the menu was designed to match that of the most popular content items that mobile users had been attempting to access on the main site. Real time flight arrival and departure information tops the list, with parking lot status, and directions to the airport following. The list of airlines serving GMIA contains phone numbers that can be dialed by a cell phone via a single click. Also included in the mobile site is an airport terminal guide, information on ground transportation and a link to federal government sites for security and passport information.
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