Originally published, December 2007
For many Americans, a brand new year signals a commitment to improving their fitness. Resolutions are made to eat better, work out more often and make lifestyle changes to reduce stress and increase longevity. TV, radio and print ads at this time of year mirror the huge spike in interest in fitness with hundreds of weight loss, smoking cessation and exercise ads...each with an important disclaimer: Make sure to consult your physician before beginning this new regimen.
For many American businesses this should also be a time to re-commit to improving their fitness. With that in mind, Trivera is encouraging you to make a resolution to make your Web site better, communicate with your email list more often and make Internet strategy changes to reduce business process inefficiency and improve your vendor and customer relationships.
But like personal health changes, a change in Web business practices needs to begin with a consultation with your Web Doctor. So to wrap up 2007, Trivera is recommending a complete Web physical, and is offering a free 15 point custom e-Fitness report to our clients and our potential clients.
Included in this report are answers to many important questions:
With most companies reporting a 25-50% percent increase in their Web sales this year, there's no question that the businesses that "get it," are reaping the rewards. Are you? How are your Web conversions? Are you communicating with your opt-ins? Are you doing so frequently enough? Too often? How do you know?
Does your Web site maintain current navigation best practices? Is your site taking advantage of current monitor resolutions, desktop sizes, greater audience bandwidth availability, differing browsers and mobile delivery systems?
Is your credit card processing mechanism in compliance with the Payment Card Industry Data Security Standards? 85% of all sites aren't, and will risk being totally prohibited from taking card transactions in 2008. Will your site be among them?
Does your site come up in search engine results that count? Do you come up high in keywords and phrases that nobody's actually searching for? Do you come up at all in the keywords that people are actually using to search for a business, product or service like yours? Are you an unnecessary victim of click fraud in your paid placement campaign?
Is how your site was built now hurting your position in the search engines? If you have the words "click here" anywhere in your site, the answer is yes. Image Alt tags, link text, page names, incorrect use of images vs. text, file names and content are critically important to your placement. And how they work has changed since last year. Have you made any changes? When was the last time you checked your position against your competitors?
And there are more:
Does your site contain broken links? Are you paying too much for your digital ID? Are you inadvertently giving your employee email addresses to spammers? Is your site experiencing downtime you're not aware of where it's hosted? Is your content management strategy doing you harm? Are there Web 2.0 opportunities you're missing out on?
The new year is right around the corner. 52 weeks to succeed or fail. And while many personal health resolutions require a commitment and discipline that lasts more than the first few weeks of January, all it may take to create benefits for your business is a resolution to act on your e-fitness report from Trivera.
If you're serious about success, let us help you achieve that success today!
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