How to NOT be a spammer!

by Tom Snyder on Jun 02, 2001

(Originally published when Trivera was owned by Wirestone)

I hate Spam. You hate Spam. Everyone hates Spam.

So how is it that we’re being accused of BEING spammers?

In previous issues, we have written about the incredible effectiveness of an opt-in bulk e-mail strategy that keeps you in touch (very economically) with your customers. So much so that we have a large number of customers who are successfully utilizing it to their advantage.

Over 3 million legitimate, opt-in client commercial e-mails proceed out from our mail servers here in Milwaukee alone every month. Out of those 3 million, we periodically receive a few spam complaints. While we are usually able to placate the complaining recipients by helping them remember when and where they signed themselves up for the newsletter, we still have the occasional hot head who will not be convinced and will even try to make us shut down our client’s Web site.

To prevent that from happening, here are a couple of simple things you can do to keep from being labeled a spammer by the folks who receive your bulk e-mails

1. Include information that lets the recipient know that this is not a fly-by-night or hit-and-run schlock artist, it is a legitimate publication, Like this:

The Publicity Hound’s
Tips of the Week
Issue 33 – May 15, 2001
Publisher: Joan Stewart
(C) The Publicity Hound

Circulation: 3,307
“Tips, Tricks and Tools
for Free Publicity”

2.) Let the recipient know how they got on your list:

You are receiving this because you signed up for it at The Wirestone Web site at, or you asked to be on the list.

3.) Let them know how to get OFF your list:
To be removed from this list, forward this e-mail to
with the word UNSUBSCRIBE in the subject line.

4.) Include lots of information about how to contact you and your company in the e-mail. Most spammers hide their identity, something that new Federal anti-spam laws will make it a crime to do.

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