As we look back at 30 years in business for our agency, we see three names, five locations, and somewhere around a dozen completely different websites. Each new version of our site has reflected where we were at that point in our journey. But when we commissioned our team to create this one, we asked them to make it reflect everything we’ve become.
And they succeeded! Our latest new website launched last week.
This wasn’t just a redesign. This was a new construction. Data-driven, strategically architected, and lovingly crafted by a seasoned team that cares deeply about doing things right. And while it is our website, it’s designed to be a demonstration of the website we could build for you, if you’re ready to build one that actually works as hard…and as smart…as you do.
Here’s what we did, why we did it, and how we pulled it off.
1. UI/UX: What Changed, What Didn’t, and Why
What we did:
We gave the site a full visual makeover. New colors, modern layouts, bolder imagery, and dynamic motion design give the whole experience a distinctly new feel. But the navigation structure didn’t require major rework. That’s because we’ve stayed on top of it with hands-on updates over the years, backed by analytics, heatmaps, and conversion tracking to make sure the user journey stays optimized.
Why we did it:
Because the visual design had fallen a little out of step with the modern, strategic, and technical sophistication it was meant to represent. We’d kept the content and structure aligned with our evolution as an agency, but a platform change and new design direction from our senior designer gave us a reason to step back, reassess, and reflow a few things for clarity, performance, and polish.
How we did it:
We stayed grounded in what already worked. By using performance data and user behavior insights from the existing site, we made informed decisions about what to keep, what to refine, and what to enhance. The result is a cleaner, more modern user experience that doesn’t disrupt our SEO value or conversion paths.
2. Meet Webster: No Human High Pressure, Just Insightful, Anonymous Q&A
What we did:
We built a fully branded, voice-enabled AI assistant right into our site. His name is Webster. And he’s more than just a chatbot. He’s the voice of Trivera. Literally.
Webster is the first voice you hear when you call our office, the voice in our podcast ads, and the personality behind our internal AI tools and systems. He sounds like us because he is us. Has been for a year. And on the website, he offers something unique: a way to talk to someone who knows what they’re talking about, without triggering the defenses that often go up when a visitor thinks they’re about to be “sold to.”
Why we did it:
Because first impressions matter. Most people want information before they want a conversation. Webster allows prospects to get answers about our capabilities and process without needing to talk to a real person—unless they choose to. He gives warm, clear, strategic answers to common questions, just like a member of our team would. But he never pressures, never oversteps, and never forces (or harvests) contact info until the visitor offers it.
How we did it:
This isn’t a plug-and-play bot. Our solution blends trusted tools, internal dev work, and a heavy dose of strategic thinking. We trained the system with answers that match how our team really talks. Then we customized it with a function that notifies us anytime a visitor expresses interest in a real follow-up—and provides us with a summary of their questions and the info they shared so we have all the background information we need to continue the conversation with real people.
Bonus functionality: Ask Webster a question about podcasts (our own or our client-branded podcasts). He’ll give you the option to speak with our AI podcast co-hosts Chip and Nova. Just a little Easter egg for podcast fans and curious explorers, it’s one of those delightful surprises that makes a brand feel alive, not just functional.
3. Embedded Podcasts: Audio Deep Dives, Right Where They Belong
What we did:
We continued embedding our Trivera Deep Dive podcast directly into the content experience, as we had on the previous version of the site. But this time, we tightened the integration and aligned it more closely with the new design and privacy system.
Why we did it:
Because our podcast is more than a side project. It’s a working content strategy tool. Each episode is built to deepen and extend the ideas in its corresponding website content (blogs, case studies, special features). Visitors can read, listen, or both. And clients can see for themselves how a branded podcast could fit into their own cohesive digital marketing plan.
How we did it:
We use strategic AI prompts to create episode content (voiced by our AI team: Webster, Chip, and Nova), then edit with a human touch to fix the usual AI hallucinations and misses and finally add the podcast brand elements. Episodes are then embedded using a media player that’s styled to match our site design and tracks listener engagement. That data helps us shape future blog topics and episodes to align with what our audience actually cares about. But we also respect privacy preferences and stay compliant with GPC, cookie consent, and privacy regulations.
Which brings us to:
4. Privacy & Cookie Compliance…Without Compromise
What we did:
We built a standards-compliant privacy infrastructure directly into the site. It includes cookie consent, GPC signal recognition, and real-time script blocking.
Why we did it:
Because we’ve been banging the compliance drum since GDPR first hit the radar. For years, we’ve written blogs, built proposals, and had tough conversations about what responsible, modern privacy practices should look like. And yet, we’ve seen far too many website owners disregard the guidance. That is until they get hit with a fine, a threat, an audit or a lawsuit. We’ve learned that compliance isn’t something you can bolt on later. So for our own site, we didn’t just follow our own recommendations. We made them part of the foundation, right from the start.
How we did it:
We implemented a real consent infrastructure that respects GPC signals, manages cookies, and blocks third-party scripts until appropriate permissions are granted. No shortcuts. No questionable workarounds. Just smart, ethical, fully transparent functionality that respects our visitors and protects the brand.
5. ADA Compliance: Accessibility That Serves the Individual
What we did:
We ensured from the get-go that the site met current WCAG ADA standards, but then we went beyond them with a tool that allows each user to adjust the experience to meet their own individual needs.
Why we did it:
Because accessibility isn’t just a legal requirement. It’s a user experience mandate. We don’t think in terms of groups, quotas, or demographic checkboxes. We think in terms of one person at a time, making sure everyone who visits our site can actually use it.
How we did it:
We built the site to pass the compliance troll bots, scans, and audits. But we also added a front-end interface that gives each visitor control over contrast, type size, spacing, animation, and more. Whether someone needs a visual change or just prefers a simpler interface, it’s all available with a single click. This isn’t accessibility for a checkbox. It’s accessibility for real people.
What Can You Learn From All This?
This wasn’t just a vanity project. This was a strategic move. Every part of it is meant to help you see what’s possible, and what might be missing from your own digital presence.
- Redesigns shouldn’t just look better. They should work better, for both your audience and your bottom line.
- You can’t afford to ignore compliance, accessibility, and privacy anymore. Not because it’s trendy, but because the risk of skipping it is growing every day.
- Your brand’s digital presence should reflect your actual capabilities. If your website is behind the times, it’s hard to convince people you’re ahead of the curve.
Bottom line? We practice what we preach, and we preach what we practice. This new site is proof of that.
See what your site could become. Start by exploring ours at trivera.com. Chat with Webster. Ask about what we do, how we work, or how we think. If you’re curious about something deeper, Chip and Nova are standing by. And when you’re ready to talk about building something like this for your business, we’ll be here.
The web isn’t slowing down. Your site shouldn’t be the thing holding you back.
Trivera’s websites 1996-2025
