Sehiry Tapia Becomes Trivera’s First Digital Marketing Intern
Trivera continues to grow with the addition of Sehiry Tapia, who’s taking on the challenge of being the company’s first digital marketing intern.
3 Critical Local Business Search Tips from Google
Marketers need to make local search a priority of overall marketing efforts and using Google My Business should be part of that strategy. Keep in mind a successful local approach considers all aspects of digital marketing and how they work together. Give us a call if you have questions about how your business can maximize SEO or use PPC to reach your customers in an efficient and effective way.
It’s Time to Build Trust Over Traffic
The volatility in search performance and website traffic patterns during the coronavirus pandemic has caused nearly every brand to redefine its marketing budget. With SEM in such flux, here’s our advice on how to alter your digital marketing strategy.
Google is a monopoly. But not for the reasons the DOJ claims.
The premise of the DOJ’s recent action is that Google is reducing the quality of search, limiting choice, and impeding innovation. Trivera EVP Christina Steder looks at the case and explains why these things might not be what it takes to win.
B2B Marketing Trends to Keep Your Eye On
Three trends are changing the way companies market to each other: prospect control, availability of data and the expectation for personalized search results. Read this post to find out how to put these trends to work in a way that benefits you.
Top 4 SEO Secrets Revealed
Your online presence is more important than ever. In this post, Trivera’s digital strategy team breaks down the recent changes Google has made to search algorithms while also providing a few SEO tips. This post also touches on algorithmic bias, how digital advertising can help your brand and provides ideas for how your business can be found in the ever-changing online landscape.
Online Marketing Mistakes and How to Avoid Them
If you are struggling with disappointing website analytics, you’ll want to read this blog post about the 5 most common digital marketing mistakes you might be making. Get Trivera Interactive’s list and solutions here.
Planning Your Digital Advertising Strategy
This May 2020 blog post provides 3 solid tips to keep in mind when planning a digital ad campaign. Plus there’s a link to watch the conversation.
Alexa, Optimize My Website
Voice search and new technologies are changing the way people search online. Here are the important things you should know to stay on top of it all.
Working from Home Tips to Keep You On Track
COVID-19 is affecting our everyday lives and changing the way many of us work. For those who are accustomed to it, working remotely can give you time to focus on specific tasks or catch up on things without interruptions. At Trivera, we’ve had the ability to work remotely for years and are now using the systems and processes we’ve put in place to ensure there’s nothing hindering client work. Since we’ve been doing it for so long, we’ve learned a few things along way. Whether you’re new or old to the WFH life, here are some tips
Three Digital Marketing Trends that Will Impact Your Business the Rest of this Year
Discover the three digital marketing trends shaping the second half of this year—gain insights on AI-driven personalization, emerging video platforms, and data privacy strategies to stay ahead in your business.
Web Accessibility for Everyone
We looked at the specific challenges of web accessibility compliance and presented some easy wins at a recent ADA-focused lunch and learn here at Trivera. Of course, website owners want their quality content to be available to all, but it makes even more sense business wise for a site to be ADA compliant. That’s because compliant sites are good for SEO.