by Tom Snyder on Jan 17, 2012


Frank Mayer and Associates, Inc. has begun the New Year by unveiling a new look for its corporate identity.

The changes include a new corporate logo, redesigned company website and overall re-branding effort. The newly designed logo features softer lines, typeface and style to appeal across all client demographics. The overall look reflects today’s Frank Mayer and Associates, a client-driven, creative, responsive and thorough organization that continues to expand its presence in the retail marketplace.

“We are updating our visual identity to meet the rapidly changing face of retail and our entry in new markets. Our strong client-focused commitment remains the same, having consistently delivered successful results throughout our 80 year history," according to third generation president, Mike Mayer.

The company website, www.frankmayer.com , went live this month, and the new logo will be applied on all corporate and marketing identity materials. This process included a review of comments clients have used to describe Frank Mayer and Associates. Rising to the top of the list were three words; creative, responsive, and thorough. These words have been incorporated into a theme line for the new logo, and will also be featured in various company branding statements and applications.

In addition, Frank Mayer and Associates will continue to research, develop, and provide the industry with a variety of white papers and articles dealing with current subjects and make them available at no cost on the new web site as well as through their online trade media advertising.

Menomonee Falls-based Trivera Interactive developed the new website. "As Trivera celebrates its 16th anniversary on the same day as the official launch, it's an honor to have been Frank Mayer and Associates' web partner from the very beginning," said Trivera president Tom Snyder. "The quality of the new website shows what happens when two leaders in their respective fields collaborate."

The new website was built on the Concrete5 Content Management system, one of the fastest growing CMS platforms in the industry.

Frank Mayer & Associates, Inc. (www.frankmayer.com) is a creative point-of-purchase display, in-store merchandising, interactive and promotional marketing company. Founded in 1931, Frank Mayer & Associates, Inc.’s headquarters are located in the Milwaukee area with additional sales offices in the U.S.