Trivera is known as one of the area's foremost Magento Commerce developers. Due to a flurry of new activity and several new clients, we have a need for Magento developers, front end and back end. Certification is preferred, but if you just haven't gotten around to getting certified, we'll pay for your certification.
Check out the details!
Trivera is known as one of the area's foremost Magento Commerce developers. Due to a flurry of new activity and several new clients, we have a need for Magento developers, front end and back end. Certification is preferred, but if you just haven't gotten around to getting certified, we'll pay for your certification.
A recent influx of new projects from existing clients, inlcuding MTMI, Dental Associates, Extrusion Control Systems and Perlick, combined with a huge number of new clients, including Badger Meter, Herzing University, Berghammer Construction, Krete Industries, Accunet Mortgage, K&S Tool, Phoenix Products, Paramount Prosthetics, Skylands Capital and TixSwitch, Trivera has openings for a Back End PHP Developer and a Designer/Front End Developer.
The descriptions of the opportunities can be found on the employment page of our website.
The amount of stuff wrong with the average company website is flabbergasting. And I'm not just talking about those free DIY websites. Or the ones designed by low cost, low talent developers. Or even the ones that some agencies pretending to understand digital best practices charged way too much for.
As someone whose job it is to stay on top of current industry best practices, I can tell you that the rate at which the criteria changes is often overwhelming. And so, I'm even talking about the sites that solid firms like Trivera may have built for you a year or two ago.
Thus the need for regular, in depth site audits. If done correctly, those audits take a look at the following barometers of website health:
1.) SEO. The algorithms that search engines use to determine whether a site comes up on page 1, 10, or not at all, change weekly. While Google uses dozens of specific criteria to determine where your site comes up in searches, the overarching consideration that it uses now is whether or not people "like" your site. A significant number of people who come to your website may not.
A professional site audit will help identify the things that may be preventing you from getting the SEO rank you deserve. Correcting those issues will be the key to appearing above the fold on page one, the only place where meaningful click-throughs happen.
2.) Content. Your website communicates specific things to specific site visitors. To human visitors, it provides the necessary information to reinforce your brand's value proposition, spoken in a voice that reflects your brand personality. To the indexing spiders the search engines send to your site, it gives them information they need to determine whether or not your site will come up when certain keywords are searched for. The trick is crafting content that will do both.
A professional site audit will evaluate the effectiveness, readability, clarity, necessity, depth and formatting of all your content (text, graphics, tags, video, and supporting files).
3.) Page Design and Layout. People have conscious and subconscious expectations of what every website needs to have, and where...and how...it needs to be displayed. If it’s not right, they won't like it. It's bad enough that Google will penalize you for that, but even worse, if people do find your website, they'll be less likely to do business with you.
A professional site audit will help identify whether your site measures up and what needs to be done to build and strengthen your brand relationships.
4.) Device-Dependent User Experience. With mobile device web usage predicted to surpass desktop/laptop usage, it's critical to have a user experience that is equally rewarding and easy to use for all your visitors regardless of device. Just scaling your desktop site to display on a smartphone with navigation too small to read on tiny displays and buttons designed for mouse clicks, not fat fingers, drives mobile visitors away.
A professional site audit will tell you if you're getting, and capitalizing on, the amount of mobile traffic that you should be.
5.) Conversions. The goal of your website is to attract and convince potential customers to do business with you, and if possible even facilitate the transaction. A website that makes your brand hard to identify, your message unclear and transactions hard to execute prevents that.
A professional site audit identifies those barriers and obstacles so they can be removed, allowing your website to be a revenue generator, and not just an expense.
6.) Security Vulnerabilities. The web is teaming with hackers and crackers who find their identities (and their fortunes) in locating and taking advantage of websites they can exploit. Their methods include creating fake login screens to steal credit card, bank and personal info, and even using those hijacked sites to send the thousands of spam emails that send the unwitting there to be fooled
A professional site audit will be able to gauge how likely your site is to be used to trick people into using your site to give their money to crooks.
These are just some of the items that a professional site audit does for your digital presence. Just like it's impossible to effectively proof-read your own copy, it's also impossible to perform a complete and effective audit on your own site. Site audits are one of Trivera's core competencies. Virtually every site can use a talented set of eyes like ours to take a look at it through the above lenses, say "yikes," and get it on the road to success.
On May 21, 2104, hundreds of Milwaukee area business owners and professionals will descend upon Potawatomi Bingo Casino to learn about the latest trends and best practices at the BizExpo, presented by BizTimes Media. The event consists of dozens of booths, several award events and an impressive list of seminars led by some of the area's most knowledgeable business leaders and experts.
Among them are Trivera President and CEO Tom Snyder who will be presenting "The 5 Digital Marketing Mistakes You're Probably Making." at 2:45 in seminar Room C.
In the 18 years he's been in the digital marketing field, Tom has watched thousands of owners, agencies and marketers struggle to figure out how to use web technology to help their businesses. As the parade of almost universally misunderstood shiny objects...websites, email marketing, search engine optimization, Social Media and mobile...marched on, he has seen a lot of those businesses succeed, but he's seen even more fail. Ultimately, the challenge is effectively integrating proven marketing tactics with the newest technologies. Tom will identify five of the most common digital marketing mistakes most businesses and organizations make, why those mistakes are preventing them from acheving the results they’re looking for, and what they should be doing instead.
The session will also help them avoid a sixth digital marketing mistake they're also probably making by encouraging them to attend Trivera's upcoming Social Media University - Milwaukee on June 11th, also being held at Potawatomi Bingo Casino.
Admission to the event and all sessions is free, but requires pre-registration.
In the summer of 2009, Trivera produced Social Media University, the very first conference of its kind in Milwaukee. Nearly 400 marketers, business owners and agencies gathered at the Italian Conference Center to learn about this potentially powerful, but still relatively unknown marketing vehicle. Now 5 years later, experience has replaced theory, and reality has eclipsed the optimism. Still a leading authority on Social Media, Trivera presents another daylong event on June 11, 2014 to educate and inspire the market about the importance of all aspect s of social media in your marketing and business strategy.
This year's event will be held at Potawatomi's Woodland Dreams Ballroom and Expo Center on 17th and Canal St. Centrally located, the facility provides easy access, more room, and free parking for attendees.
Just like last event, the focus will be on providing you with practical hands-on knowledge from experts who are in the trenches helping real businesses and organizations just like yours, to successfully use Social Media as a marketing and business tool with the insight of 5 years of hands on experience Several speakers have already been confirmed on a wide array of topics:
- Tom Snyder (President, CEO, Trivera) - Social Media 5 Years Later - Strategy is Still The Key
- Christina Steder (President, Clear Verve Marketing) - Integrating Traditional and Social Media, Not Only Possible but Necessary
- Wayne Breitbarth (Author) - LinkedIn, your B2B Social Media Secret Weapon
- Christopher Graham (Digital Media Specialist, Potawatomi Bingo Casino) - Managing and Measuring Your Social Media Efforts
- Paul Stillmank (President and CEO, 7 Summits) - Business Benefits of Building Internal and External Online Communities
- Michelle D'Attilio and Jeanette Pham (Sosh) - Creating and Maintaining a Social Media Editorial Calendar
- Chris Remington (VP Business Development and Client Strategies, Trivera) - Keeping Your Website Relevant in a Social Media World
- Katie Fleming and Cory Ampe (Trivera) - How Social Media impacts Your Position in the Search Engines
Other sessions will include the latest techniques to help you understand and leverage Twitter, Facebook, Foursquare, YouTube and Pinterest (presenters to be announced).
A panel discussion will reunite members from the similar panel of five years ago and add a few others to share the secrets to the successes they have achieved as Social Media...and their business paths...have evolved over the last 5 years. Panel members include: Joe Woelfle (Blatz Liquor, now State Farm Insurance), Joe Sorge (Founder of AJ Bombers and now President of - Hospitality Democracy), Scott Baitinger (Founder of Streetza Pizza, now CMO at Verlo Mattress Factory Stores), and Leslie Rivers (Marketing Associate- Milwaukee Ballet).
Rounding out the day will be an afternoon keynote from a digital strategist from a brand you know and trust ( to be announced shortly).
A variety of exhibitors will have booths to showcase their products and services. And the day will be capped off by a networking reception with cash bar.
Tickets are $139, ($129 if 3 or more from the same company register at the same time) and include continental breakfast, lunch, snacks and beverages. Because some speakers are yet to be announced, we're offering early bird registration tickets at $119 each till March 31st. Register at SocialMediaMilwaukee.com
The first Social Media University Milwaukee sold out. Buy your tickets early to reserve your spot. Don't miss out! Follow @GoSMUM on Twitter, or find Social Media Unversity - Milwaukee on Facebook.
Regardless of our age, we all celebrate our birthdays every year. But, there are a few birthdays that mark milestones. Sweet 16 marks a passage to the age where one can drive a car. 21 is when one is legally allowed to consume alcohol. 30, 40 and 50 are often marked with black balloons and taunts of being over the hill. I'm facing...gasp...my big 6-0 in February (or as I've chosen to call it, my second 30th birthday), but I digress.
One of the most special birthdays is the 18th. It marks the passage from youth to adulthood. You're reckoned by society as wise and mature enough to vote, get married without parental consent, and serve your country in the military.
Today, Trivera celebrates our 18th birthday. Back on January 16th, 1996, we became one of the very first...and one of only a handful of...web design and development agencies in Wisconsin.
At the time, Internet Explorer, Chrome, and Safari didn't exist, just Mosaic and Firefox's predecessor Netscape. There was neither a Google nor a Bing - the top search engines were Alta Vista, Excite, Lycos, Webcrawler and Infoseek. There was no eBay, Netflix or Wikipedia. Joomla!, Drupal, Wordpress and Concrete5 were all years from being born. Email marketing and Social Media didn't exist. Nor did Digg, Tumblr or even RSS. Smartphones, mobile devices, tablets, iPhones and iPads hadn't been invented. Pinterest, Foursquare, Twitter, Facebook, YouTube or even MySpace? Not even on the drawing board! There was no broadband or wifi - internet connections came via a slow dial-up modem. And 87% of all businesses polled in a survey said that the web was a fad, and they would never have a need for it. Ever.
Our name back then was Websight Solutions, and our tagline was "web sites with vision." Fitting because back then, anyone who was doing anything on the web had to be visionary. Jeff Bezos had just started Amazon.com. Jerry Yang and David Filo had just incorporated Yahoo!. Craig Newmark had just launched Craig's List.
And there was us.
But we convinced Usinger's, Mitchell Airport, and FrankMayer and Associates to take their first leap onto the web. In those early years, our other early adopters inlcuded Aurora and Ministry Health Care, Holy Hill, the Marcus Center, Milwaukee Harley-Davidson and Mustela. Since then, we've been proud to have also helped other noteworthy locally-based brands like Potawatomi Bingo Casino, Strattec Security Corporation, Simplicity, Perlick and Dental Associates, as well as national brands like Motorola, Lotus, Frabill, and Panasonic. We just started working on Frank Mayer and Associates' 43rd project, and are just wrapping up Mitchell Airport's 30th. In a few weeks, InvestorsBank becomes the most recent member of the Trivera story with the launch of their new site
Despite the fact that over 18 years we've seen the web go from infancy to youthful exuberance and on to a mature and necessary component of every business' marketing arsenal, for most marketers, how to make it work is still is a mystery. So we've been honored to have hundreds of other clients ask us to help them figure it out. Some big, some small, some household names, others obscure to all but their niche customers. But the one thing they all have in common is that they needed someone to help them navigate through the rapidly evolving, and quite confusing world of digital marketing, web design, e-commerce, email marketing, search engine marketing, Social Media and mobile, and they chose to trust us, originally as Websight Solutions, then as wirestone, and now for the last dozen years as Trivera.
2014 will be a year of bold new plans: new customers, new partners, continued expansion, and the 5 year reunion edition of 2009's Social Media University. So Happy Birthday to us! Thanks to our awesome clients for their years of support, and our awesome team members who helped us earn that support. As we blow out the candles on our birthday cake, our wish is for another 18 years of success for us, but more importantly for all our clients because they've given us the opportunity to help them succeed.
And who is number three? If you said Yahoo! or Bing, you're wrong again. According to Shareaholic Analytics, in October of 2013, Pinterest had more traffic than either of them.
For the uninitiated, Pinterest is an image-based information sharing social media website where users create and manage image collections in categories, such as favorite places and spaces, interests, and hobbies. Users browse other members' pinboards for images and can "like" photos and even "re-pin" images to their own pinboards. The audience for Pinterest skews highly female. Pinterest has 25.6 million users spending an average of nearly 15 minutes per visit.
Many users simply log onto the site and browse through the latest images posted by their favorite users. However, an ever-growing number are using the search tool as an actual search engine to find solutions to problems, answers to questions, and suggestions and ideas for items to buy or services to contract.
Pinterest offers business accounts. Those accounts allow the owners to display all the important information about the business so prospective customers can find and contact them. Communicative photos and shareable infographics posted from those accounts can link to the company's website. Pics become clicks. And clicks create purchases.
While businesses of all types are taking advantage of Pinterest, builders, landscapers, remodelers and interior decorators are getting great results from Houzz, a similar site aimed at that specific market segment. While Pinterest is general and skews female, Houzz is more targeted and skews just a bit more male.
All of this comes as a surprise to the many marketers and business owners who still regard much of social media as just fun and games but not serious tools to help their business. However, smart businesses are already capitalizing on it and, like they did with Google and YouTube, are turning Pinterest into sales. If a picture or informational image can communicate your brand's value proposition, so can you.
Your presence on the web has never been more important to the success of your brand. It's also never been subject to more circumstances, elements and efforts that can damage it. And the only thing necessary for every bad thing imaginable to happen to it, is for you to do nothing and think your site is doing fine. So it just boggles my mind that so many marketers and business owners choose to sit back and let failure happen.
Website success has always been about who will be coming to your site, how they will access the site, what they're hoping to accomplish, and what will..or won't...happen when they get there. While everyone hopes that it will simply be customers who will come and engage in a business transaction, it's a lot more complicated than that. There are actually 5 easily identifiable groups of visitors who require strategic efforts that you'd better be prepared for.
Because, ready or not, here they come:
1.) Hackers, Crackers and Internet Miscreants
Unless it's more than a few years old, your website is likely built on a Content Management System (CMS). Just like any other software product, that system has likely had improvements made to it over time. In addition to feature improvements, every upgrade since it was first built also contains critical security enhancements. Legions of hackers are scouring the web every minute of every day trying to find old and vulnerable installations of Joomla!, Drupal, Wordpress and Concrete5 and using them to execute mass identity theft. I don't know if it's a fear of change or just a reluctance to spend the money on repairs should a CMS upgrade "break" the site. Regardless, the thousands of out of date websites are a jackpot for hackers. Unless you have an upgrade plan in place, there's a good chance that someday thousands of people will be getting a fake email that looks like it came from their bank, but actually came from your site. Not only that, but then they'll click a link to log into a fake bank login page on your site and give identity theives the info they need to drain their real bank account. Because this activity leads to blacklisting, site shutdowns, and even potnetial legal consequences it's not the kind of traffic you want. But if you're not regulalry upgrading your CMS, it's the easiest and mosty likely traffic you'll get.
2.) People With Browsers Newer Than Your Site
Every time a new version of a web browser is released, design and functional elements on your website that may have worked before potentially malfunction or totally fail on the new one. If your website was built in 2009, it was tested to work on Firefox version 3. The current release is version 24. Internet Explorer was on version 8. They've just released version 11. Safari 4 was the current version, but has now been replaced by version 7. Unless you've upgraded your site, or conducted ongoing browser compatibility testing, you have had people coming to your website to do business with you, but either can not or choose not to because the site doesn't work for them. And while that number has grown every month, that's a growth metric you don't want.
3.) Mobile Device Users
Smartphones and tablets are no longer just for "people on the go." For millions of people, they are the preferred method of acessing the web. If your website isn't formatted to provide a visitor an optimal visual and navigational experience regardless of the device they'e using, you've essentially told half your potential customers that you're really not interested in their business. And they are happily taking that business to sites that are.
4.) Social Media Enthusiasts
Word of mouth has always been one of the most effective forms of marketing. Social Media takes that power to a new level. Does your site have a blog? A pressroom? Videos? Do your pages have Facebook "Like," Twitter "Tweet This," Pinterest "Pin it," and Google "Plus 1" icons? The jury may still be out on the extent that your execution of a Social Media plan will create meaningful inbound traffic. However, your site still needs to be updated to include the kinds of content that is easily shared in Social Media channels, and the tools that make it easy to do so. If it doesn't, you are missing the opportunity to take advantage of the viral referral power of your visitors' social savvy and their inclination to share your brand with their professional and social networks.
5.) Search Engine Traffic
The sad fact is that, unless you've been keeping up with the major changes in the way Google produces results to search queries and making sure your site has been adapting to accommodate those changes, the number of qualified customers coming to your site as a result is steadily declining. If you think that Penguin, Panda and Hummingbird are zoo animals, and an algorithm is a catchy tune about a former vice-president, your share of the 125 billion searches per month is pretty close to zero, and getting closer every day. Those are the people who aren't coming. But if your site isn't set up to show up on page one with meaningful and accurate search results and instead send unqualified visitors to your site, the ones who do come will leave your site as quickly as they came. Those are called bounces, and the more of those you get, the lower Google will rank you in their searches. A strategic Search Engine Optimization plan is the only way to get meaningful numbers of qualified visitors to come to your site.
While there are other elements that will contribute to a successful web strategy (email, direct and traditional marketing), this list represents the minimum effort necessary to just avoid failure. With a new year beginning in just a few months, now is the time to plan your budget for setting up and executing a strategic plan that systematically optimizes your site to create the right outcome for every one of these groups and help your web presence reinforce, and not erode your brand, and more importantly, contribute to your bottom line.
Your growing business is faced with more challenges than ever before. Managing your online presence in the face of tightening budgets and steadily increasing customer expectations can be a difficult and complex task.
Trivera’s proven approach to web design and development builds your online brand with smart design and creative technology. We’ve been helping companies like yours since 1996, growing our capabilities along with the web to serve the needs of our diverse mix of clients.
For most compnaies, the web is a cloud of confusion. Our experienced team excels in managing your projects for the greatest return on your investment using a proven, collaborative process that delivers results on time, on budget and on target. Our mission is to provide you with the knowledge, service, products and ROI that will make you a hero.
Asserting its position in the market as a leader in the digital marketing space, Trivera has launched its brand new website. The new site incorporates many of the features it has been recommending that customers incorporate into their own sites.
The biggest, and most obvious feature is a fully responsive architecture and design. That concept provides visitors an experience where all site elements and content are automatically formatted for the specific device they're using. While desktop users will see a website optimized for a full width monitor, tablet users will see the elements readjust to optimally, fit their display, even as they go from landscape mode to portrait mode. The use of retina images provides viewers with iPads photos and graphics in stunning resolution. Visitors on smartphones will see the navigation change to a style that better accommodates finger taps instead of mouse clicks. Phone numbers and addresses take advantage of mobile functionality and while images are resized to take up less of the display, text sizes are scaled to provide greater readability.
The home page features an example of parallax scrolling, where layers and the background scroll at different rates to create a three dimensional effect. While some sites use the effect to create an entire website that parallax scrolls from the top of the home page, the Trivera site chooses the more subtle use of the effect to avoid the damage to Search Engine placement that the other approach produces.
Years of blogs were imported into the new site, a project that was more difficult than it may appear. The previous site used Digitalis as the main site Content Management System, and used Wordpress as the blog platform. Both the site and the blog for the new site reside in a single implementation of Concrete5, made possible by Trivera's technical team performing a major re-programming of that platform's blog to include many of the Wordpress functions that bloggers rely upon.
The site makes extensive use of Concrete5's native functionality to display and rotate team and office photos.
Social Media plays a large part in the new site, with social feeds from Trivera and team members' Twitter, Facebook, Pinterest, LinkedIn and RSS feeds displaying on the home page and an expanded "Notebook" section. Blog posts contain social sharing buttons, and links to Trivera's Social Media profiles display on every page.
The website represents a quantum leap from the previous generation of website development and showcases a lot of the features, functionality and forward thinking that Trivera offers its clients.
A lot of folks have been regarding me as a go-to source for Social Media marketing for several years. My company, Trivera, put on Social Media University, the first major Social Media conference in Milwaukee in 2009. So what I'm about to say may surprise you.
If I see one more expert blog about the demise of any traditional marketing vehicle at the hands of the next new shiny Social Media object, I just may vomit.
News Flash: NONE of them are dead, or even going away any time soon. And as much as some would like to believe that Social Media is the low cost silver bullet that will allow you to ignore other marketing vehicles, those people are kidding themselves.
Old time Marketers who have been around for awhile (i.e. since before SXSW), will tell you: New platforms don't make it easier or cheaper to market your business. They never have and they never will.
Decades ago, there were marketers who hoped that this new fangled TV thing would be their savior, and they'd no longer need to use radio to reach their audience. The smart ones (and even the not-so-smart ones) soon realized that they needed to figure out how to strategically use BOTH to reach different market segments.
More recently came the promise that the web was going to eliminate both print and broadcast media. While some forged that path, others stubbornly refused to even pursue web-based marketing. But again, the most successful marketers figured out how to use all of them together. It cost more, but generated an even greater return.
Then came the marketers who rejoiced that email marketing would deliver them from the "high" cost of print and direct mail. The wise ones found that successful digital campaigns, if done properly, could actually be even more expensive than the printed predecessors. But ironically, while even more expensive, those campaigns could still be more effective…and produce a greater ROI…when combined with direct marketing efforts using personalized URLs.
And now, most recently, businesses who resisted the high investment required for a strategically and professionally architected, effectively-developed, search engine optimized, well marketed web presence are celebrating the coming of "free" Social Media. With messianic fervor, they proclaim "the website is dead" only to be disappointed as they bounce from MySpace to Facebook to Twitter to Foursquare to Pinterest with Wac-a-Mole-like effort, only to become serial Social Media failures. Now Instagram Video and Vine are the new shiny objects that will help them achieve their elusive, unfulfilled dreams of amazing success with little investment.
"When this 6 second video I shot for free with my iPad goes viral, my brand will finally take off!"
Here's the deal. Effective marketing is hard. It requires expertise. Chances are you don't have that expertise. So you'll need to find help from someone who does. And I don't mean a friend's son who "knows computers," a Social Media "guru" whose only credentials are that they've been on Twitter since 2009 or even an ad agency whose "digital division" is a WordPress theme hack.
An effective marketing campaign is one that will start first with an understanding of your brand (not your logo, but the promise of an experience). It's only by knowing why your ideal customers love, trust and do business with you, that you can then know where, when, why and how to find more just like them. Once you've done that, then you need to understand what will generate awareness, interest, desire, and action for that group, and then be able to effectively (and measurably) execute the plan to make it happen, regardless of the media necessary to get it done. That may mean Social Media, but it might not. That may not mean radio or TV, but it might. It might require email, Direct Mail or both. PR, content marketing, video, outdoor, and even the back cover of the phone book could each be ideal ways to reach them. One thing for certain: it WILL require a web presence. Whether it's a micro-site, an informational website, a fully functional eCommerce site, an intranet, the data source for a mobile app or all of the above, there will be a web component. Part of that web component will be the tools to measure the success of every marketing channel being used and monitoring what's working (so you do more of that) and what isn't (so you stop doing that).
Obviously a single individual will never have the knowledge and experience to do all of that. So what you really need is a team. A team with a combined knowledge of every one of those media, and how to use them all correctly, either independently or in concert with any of the others. A team that can measure your key performance indicators, and continually improve them. It requires a team that understands your brand, and can use the right mix of tools to reinforce that brand and increase sales. A team that understands…and can deliver…meaningful Return on Investment. Find that team and let them help you succeed.
Competition for reaching a market share and turning it into meaningful conversions will never be easy. Neither will the choices of marketing and transactional tools. There are no short cuts. It will require an investment. But the one thing that will never change is that strategic marketing done right will come back in spades.
And that is the only real silver bullet.
This article originally appeared as a guest blog at PhilGerbyshak.com